It’s been a long while since anyone described social media as “a flash in the pan” and the importance of social media marketing and management is now generally accepted. However, it’s easy to tell apart the companies and brands who understand the true value social media brings and those who haven’t quite twigged yet. The […]
Archives for July 2016
Harvest shows us how much agriculture has changed in a single generation
When I was a lad (I can’t believe I’ve just started a blog with that sentence!) the ripening of the cereal crops brought about an uncontainable excitement. Firstly, it meant an opportunity to get my old .410 out and get stuck into the rabbits that hid among the wheat and barley stalks, and the pigeons […]
Five tips for exhibition stand success
Having recently returned from the Livestock Event 2016 and the Great Yorkshire Show, it is clear that the there is a huge appetite for exhibitions among the agricultural industry and associated trades. And rightly so, they are one of the most effective ways of promoting your products and services to new and existing customers, and […]
What we can learn from gunmakers on Instagram
Unless you’ve just got back from a five-year trip to Mars, you’ll know that the social platform de jour is the seemingly unstoppable Instagram. The number of IG registered users currently stands at 300 million, with 60 million photos being shared each day. It offers all the best bits of Twitter and Facebook and Pinterest […]
Yes Peas! to more good food marketing
This week is Great British Pea Week and sees the inaugural running of the Yes Peas! campaign, designed to raise the profile of this wonderful little legume. And as we’re slap bang in the middle of pea growing country, we couldn’t let it pass without a mention. Based in sprawling flatlands of East Yorkshire, just […]
Why pigeon shooting is a lot like marketing
Marketing is a bit like pigeon shooting. Okay, bear with me on this one – it’s not just an excuse I use when I fancy a day in the hide rather than a day in the office. Although that’s something I often do fancy, sadly, it rarely comes to pass. But I digress. You see, […]
UK agriculture: why every producer has a part to play
One of the things that I find great about UK agriculture is that it’s very inclusive. From allotment dwellers and smallholders to large-scale farms – no matter how big or small one’s operation is – there is a place for everyone and an important part for everyone to play. Every player’s contribution is vital to […]
How to market your clay pigeon corporate days
We all know that clay pigeon corporate days are great for team building and for business networking. And they are a great way for clubs to fill some stands during the week and, of course, attract a few new people to the wonderful world of shooting. As I said – you and me know all […]