In episode 11 of Agri Marketing Mastery we’ve left the whiteboard at the office and we took the show on the road! We discuss the importance of events as part of a wider mix of marketing activity. The episode was filmed at Groundswell 2022 and as well as PR account manager Ben Pindar sharing some great tips to get the best from events, we also spoke to Seth Wareing, Business Manager at Stabiliser Cattle Company and Andrew Voysey, Head of Impact and Carbon at Soil Capital about how events form an important part of their marketing strategies.