When I was a lad (I can’t believe I’ve just started a blog with that sentence!) the ripening of the cereal crops brought about an uncontainable excitement. Firstly, it meant an opportunity to get my old .410 out and get stuck into the rabbits that hid among the wheat and barley stalks, and the pigeons that descended en masse to eat the grain that had dropped to the ground during combining. It was the only time of the year when you could shoot on anyone’s fields rather than just those on which you had permission, so for a few short weeks you could live like a Lord with an entire estate at his disposal.
Then there was baling and a chance to earn some extra pocket money chucking the square bales, for these were the days of the old square baler, on to the back of a tailor to bring them in to store. It was also the days before health and safety, so we would build the tailor up as high as we could and stand on the top trying to balance like an amateur surfer as the tractor pulled us about the field. We never fell, but there could have been some horrid injuries if we did.
This halcyon time, which I’m sure I remember with rose-tinted spectacles, also meant school holidays and long summer evenings and, as harvest drew to a close, a faint shifting of the season as a prelude to autumn, my favourite time of the year. They are times that will never leave me.
But that was 25 years and more ago and it was a simpler age. It was the time of my grandfather and his generation, who were aging but still kept a tight grip on the way things were done.
As an industry, agriculture has moved on exponentially since then, evolving into a highly scientific discipline with serious commercial management and aims. Nowadays just reading the crop reports almost requires a degree in agronomy. Feeding the country, the world even, is a serious business and no longer relies entirely on traditions passed down through the generations (although some are still valid) but instead on strict scientific research, innovation, technology, global markets, and commercial imperatives.
Such industries need sophisticated marketing and communicating services to help engage stakeholders and to fulfil their business and commercial goals. That is what Red Stag Media has been established to provide. We are as passionate about helping our clients succeed as we are about food production, agriculture, land use and the countryside.