This year’s Agribusiness Growth Summit will feature a selection of breakout sessions which will take a deep dive into a variety of topics including CRM marketing, crisis comms, influencer marketing, and more. Take a look at this year’s sessions below and register your interested using the form at the bottom of the page.
Max Capacity: 25
Lunch Session: 1.00pm - 1.30pm
The rise of the social media influencer has created a wealth of new opportunities for agribusinesses and brands to market their products to customers.
Influencers have a big following and their audiences are engaged. Their audiences actively seek out their updates and they usually trust what the influencer has to say.
For companies, this provides a simple way to promote products and services directly to their target audiences.
But, how do you find the right influencers, what should a marketing campaign look like, what should you consider when partnering with an influencer and, crucially, should you be paying an influencer?
Red Stag Media’s Head of PR, Ben Pindar, regularly works with influencers across the agricultural sphere and, in this breakout session, will share what you need to know to make the most of influencer marketing opportunities.
Max Capacity: 25
Morning Session: 11.15AM - 12.00PM
Afternoon Session: 2.30PM - 3.15PM
In today’s competitive business landscape, understanding your customers and streamlining marketing efforts is key to driving growth. This session focuses on the power of CRM (Customer Relationship Management) marketing and automation tools to enhance customer engagement and boost efficiency.
Learn how to harness CRM systems to capture valuable customer data, personalise communications, and automate repetitive tasks like email marketing and lead nurturing. We’ll explore how segmentation and targeted campaigns can help you reach the right audience at the right time, driving higher conversion rates and long-term loyalty.
Whether you’re new to CRM or looking to refine your current approach, this session will provide practical tips and strategies to leverage CRM marketing and automation for sustained business success.
Max Capacity: 25
Morning Session: 11.15AM - 12.00PM
Afternoon Session: 2.30PM - 3.00PM
In agribusiness, a crisis can emerge suddenly, from accidents and operational delays to client dissatisfaction or external disruptions. This session will provide valuable insights into building a crisis communications plan that protects your business and ensures quick, effective responses.
You’ll learn how to identify potential threats, assign clear roles within your crisis team, and ensure all stakeholders, from employees to customers, are communicated with effectively. We’ll explore the importance of maintaining strong relationships with the media and how to craft preprepared holding statements to manage media inquiries while investigations are underway. Social media’s role in crisis management will also be covered, highlighting when and how to engage online.
This session will emphasise the importance of regular updates to your plan and media training for key team members. You’ll also gain practical tips on how to handle live media interviews and respond to challenging questions during a crisis.
Max Capacity: 25
Lunch Session: 1.00PM - 1.30PM
In this breakout session, former Yorkshire Post Country Week editor and Red Stag Media PR Account Manager Emma Ryan will share her insights and tips on how to approach journalists and secure valuable opportunities within the media.
Sharing a rare insight into the day-to-day life of a journalist, Emma will explain what you need to do to get noticed and make sure your voice is heard.
Max Capacity: 25
Lunch Session: 1.00PM - 1.30PM
The use of AI technology has exploded in the past couple of years. From content creation to generative AI, it presents a huge opportunity for marketers to leverage in order to increase productivity.
In this workshop, Rob will give his thoughts on AI use in marketing and share how Red Stag Media leverage the technology day-to-day. He will also make the case for scenarios in which AI should not be used or used with caution.
If you’re curious about adopting AI technology in your marketing team or are already using it and are happy to share your own ideas and experiences with it, this will be a great session.