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Nick Glaves

How farmers use social media and how to target them

August 21, 2017 By Nick Glaves

If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is […]

Filed Under: Agriculture Tagged With: advice, agriculture, business, farming, farms, food producers, livestock, marketing, social media

Red Stag MD to Give Insight into Effective Copywriting

August 10, 2017 By Nick Glaves

Nick Glaves, MD of Red Stag Media, will discuss effective copywriting at a seminar in October. Called Adaptive Copywriting, the interactive session will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national […]

Filed Under: Business, Digital Marketing, News, PR, PR & Marketing, Social Media Tagged With: copywriting, Hull University, Nick Glaves, seminar

Unlocking the power of Facebook for your food business – part 2

June 1, 2017 By Nick Glaves

As we covered in part 1, Facebook marketing is an incredibly powerful and precise tool for your agriculture or food business. It can deliver a high volume of relevant potential customers to your website or landing page at a very low cost. In part 2, we are going to jump straight back in – so […]

Filed Under: Food Tagged With: advice, business, food, food producers, marketing, pr and marketing, social media

Unlocking the power of Facebook for your food business – part 1

May 18, 2017 By Nick Glaves

Facebook is the perfect precision marketing tool for your food business and is capable of delivering a high volume of potential customers to your website. Unlocking its power gives you access to the most advanced targeting system in marketing and advertising. The cost is very low (literally a few pence per result) and the returns […]

Filed Under: Food, Social Media Tagged With: advice, facebook, food, food producers, marketing, pr and marketing, social media

Sell your food products while you’re sleeping with e-commerce

May 4, 2017 By Nick Glaves

So you’ve built your food business from the ground up, you tour the farmers markets and food shows, and your products are stocked in some retail outlets. You are doing well, but you have a nagging sense that you’ve hit a plateau. You’ve got your food brand up and running, so where to next? How […]

Filed Under: Food

5 reasons why your video marketing failed

April 27, 2017 By Nick Glaves

https://youtu.be/XQjArncwDhM In less than three minutes, our creative director Dan talks through five of the most common reasons why video marketing sometimes fail and also outlines what you can do differently to get better results. Video transcription Hi there. I’m Dan and I’m very passionate about video marketing. I talk to a lot of businesses […]

Filed Under: Videos Tagged With: advice, agency, business, marketing, pr, pr and marketing, social media, Video

Seven tips to help you show food provenance

April 19, 2017 By Nick Glaves

Food provenance has never been more important to consumers than it is today. With health and ethical issues featuring highly in buying decisions, specialist food producers, retailers, and brands need to demonstrate provenance quickly and, crucially, in an authentic and truthful way. The good news is that many smaller, artisan producers have a head start […]

Filed Under: Food Tagged With: advice, agriculture, business, farming, food, food producers, food provenance, marketing, pr and marketing, social media

Why your business needs video marketing

April 7, 2017 By Nick Glaves

https://youtu.be/SG4oyA9C2RU If you’ve clicked through for this video, then I’m guessing your company falls into one of two categories.  Either you are curious about video marketing, having not done any before OR, maybe, your company has tried video before and it’s not quite worked out. If that’s you, don’t worry – video marketing is definitely […]

Filed Under: Videos Tagged With: advice, business, marketing, pr, pr and marketing, social media, Video

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