If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is […]
Red Stag MD to Give Insight into Effective Copywriting
Nick Glaves, MD of Red Stag Media, will discuss effective copywriting at a seminar in October. Called Adaptive Copywriting, the interactive session will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national […]
Unlocking the power of Facebook for your food business – part 2
As we covered in part 1, Facebook marketing is an incredibly powerful and precise tool for your agriculture or food business. It can deliver a high volume of relevant potential customers to your website or landing page at a very low cost. In part 2, we are going to jump straight back in – so […]
Unlocking the power of Facebook for your food business – part 1
Facebook is the perfect precision marketing tool for your food business and is capable of delivering a high volume of potential customers to your website. Unlocking its power gives you access to the most advanced targeting system in marketing and advertising. The cost is very low (literally a few pence per result) and the returns […]
Sell your food products while you’re sleeping with e-commerce
So you’ve built your food business from the ground up, you tour the farmers markets and food shows, and your products are stocked in some retail outlets. You are doing well, but you have a nagging sense that you’ve hit a plateau. You’ve got your food brand up and running, so where to next? How […]
5 reasons why your video marketing failed
https://youtu.be/XQjArncwDhM In less than three minutes, our creative director Dan talks through five of the most common reasons why video marketing sometimes fail and also outlines what you can do differently to get better results. Video transcription Hi there. I’m Dan and I’m very passionate about video marketing. I talk to a lot of businesses […]
Seven tips to help you show food provenance
Food provenance has never been more important to consumers than it is today. With health and ethical issues featuring highly in buying decisions, specialist food producers, retailers, and brands need to demonstrate provenance quickly and, crucially, in an authentic and truthful way. The good news is that many smaller, artisan producers have a head start […]
Why your business needs video marketing
https://youtu.be/SG4oyA9C2RU If you’ve clicked through for this video, then I’m guessing your company falls into one of two categories. Either you are curious about video marketing, having not done any before OR, maybe, your company has tried video before and it’s not quite worked out. If that’s you, don’t worry – video marketing is definitely […]