Case study: Raising awareness of Farm Expo – Kent’s newest farm machinery show
When Kent County Agricultural Society wanted to promote their new agricultural event, Farm Expo, they appointed Red Stag Media as their PR partner. Farm Expo, which saw its inaugural running on March 6th at the Kent Showground, is a new farm machinery, supplies, and services show for the South East, and is aiming to become the region’s premier such event. [...]
Now’s the time to build a war chest to defend field sports
Like many thousands of people in the field sports community, I woke up this morning hoping Natural England’s announcement to withdraw the General Licence from tomorrow (Thursday, April 25th) was just a bad dream. Sadly, it was not. In a shock coup d’etat, Wild Justice – the organisation set up by Chris Packham, Mark Avery and Ruth Tingay to take [...]
Time to reflect as shooting season draws to a close
As another shooting season draws to a close, it’s important to take a moment to reflect on the months just passed and those that lie ahead. Personally, it has been my least successful shooting season to date. With family and work commitments taking precedence, pre-season practice was all but non-existent and this, unsurprisingly, translated into a poor performance in the [...]
How to get the most from the summer show season
With scores of businesses heading to Ragley Hall this weekend for the Game Fair, the summer show season is well underway. And with partners desperately looking to find some way of entertaining their holiday kids which doesn't involved Fortnite, trade stalls can expect a bumper turnout. As a small business, you’re investing both time and money into attending such shows, [...]
Thoughts on Welsh Labour and Game Shooting
Until a couple of weeks ago, I hadn’t given Welsh Labour a great deal of consideration. There was little reason to, I don’t live in Wales for a start, and I don’t share their political ideals. But when they decided to ignore all the evidence of Natural Resources Wales (NRW) review into the use of firearms on the land [...]
How to get the best from a micro-marketing budget
Ask Us Anything #2 In this video we discuss the best way to get the best results from a small marketing budget. We're doing a series of videos answering your questions about PR and marketing. So feel free to ask us any questions you have - it could be something super practical about [...]
What is PR and is it just b*******?
Ask Us Anything #1 We're doing a series of videos answering your questions about PR and marketing, starting with the big one - what exactly is PR and is it just b*******? So let us know if you have a question about anything related to PR and marketing - it could be something [...]
K Fresh case study: documenting change as major egg producer goes free range
K Fresh has been producing eggs for UK consumers for more than 50 years and supplies some of the country’s biggest retailers. To keep ahead of consumer demands and the needs of major retailers, the East Yorkshire business is in the process of moving from enriched colony egg production to free range production. As part of this change, K [...]
10 ways to tackle the trolls and why your business needs a troll action plan
We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent protest. Whereas these abuses [...]