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The Importance of Reputation when Marketing to Farmers

May 20, 2022 By Rob Marsden

In episode 7 of Agri Marketing Mastery, PR & Marketing Executive Heather Mackie talks about reputation in agriculture and why it’s critical to pay close attention to it when farmers are your target customer.

Filed Under: Agri Marketing Mastery

Top Tips for Great Media Relations

May 13, 2022 By Rob Marsden

In episode 6 of Agri Marketing Mastery, Nick runs through some top tips to build great relationships with the media and shares some of his own experiences from his time as a journalist.

Filed Under: Agri Marketing Mastery

The Power of Video when Marketing to Farmers

April 29, 2022 By Ben Pindar

In episode 5 of Agri Marketing Mastery, Rob talks about video and how much of an important content medium it is when marketing to farmers. You can see examples of some of the films we’ve made for clients here. Don’t forget to subscribe to updates using the form below the video if you want to […]

Filed Under: Agri Marketing Mastery

How to Write an Agribusiness Blog

April 22, 2022 By Rob Marsden

In episode 4 of Agri Marketing Mastery, PR Account Manager Ben Pindar talks about blogging. He covers why good blogs are so important to businesses and shares some great tips for putting together great content in the agribusiness space.

Filed Under: Agri Marketing Mastery

Content marketing in agriculture – why it’s important

April 20, 2022 By Ben Pindar

Content marketing isn’t new. Major brands have been using content to engage with customers and drive them towards sales for more than a century now. But why is content marketing important for agribusinesses and what exactly is it? Content marketing is about sharing your insights, information, experiences and expert advice with your existing and potential […]

Filed Under: Digital Marketing

How to Craft Messaging when Marketing to Farmers

April 19, 2022 By Rob Marsden

In episode 3 of Agri Marketing Mastery, Heather Mackie, one of our PR and Marketing Executives here at Red Stag Media talks about messaging and how important it is when marketing to farmers. Heather lives and works from the family beef and dairy farm in the west of Scotland so combined with her marketing knowledge, […]

Filed Under: Agri Marketing Mastery

Full Funnel Search Visibility for Agribusinesses

April 8, 2022 By Ben Pindar

In episode two of Agri Marketing Mastery, the topic is SEO where our Head of Digital Rob Marsden talks us through the importance of being visible across all different stages of the funnel.

Filed Under: Agri Marketing Mastery

Writing Effective Press Releases for the Agri Media

April 1, 2022 By Rob Marsden

Welcome to the first in our new video series Agri Marketing Mastery where each Friday we’ll be releasing a new video packed with insights and tips for business owners, leaders, marketers and communication professionals working in Agribusiness. In this episode our MD Nick Glaves shares his top 10 tips when writing press releases for the […]

Filed Under: Agri Marketing Mastery

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Recent Posts

  • The Importance of Reputation when Marketing to Farmers
  • Top Tips for Great Media Relations
  • The Power of Video when Marketing to Farmers
  • How to Write an Agribusiness Blog
  • Content marketing in agriculture – why it’s important

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