In episode 7 of Agri Marketing Mastery, PR & Marketing Executive Heather Mackie talks about reputation in agriculture and why it’s critical to pay close attention to it when farmers are your target customer.
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Top Tips for Great Media Relations
In episode 6 of Agri Marketing Mastery, Nick runs through some top tips to build great relationships with the media and shares some of his own experiences from his time as a journalist.
The Power of Video when Marketing to Farmers
In episode 5 of Agri Marketing Mastery, Rob talks about video and how much of an important content medium it is when marketing to farmers. You can see examples of some of the films we’ve made for clients here. Don’t forget to subscribe to updates using the form below the video if you want to […]
How to Write an Agribusiness Blog
In episode 4 of Agri Marketing Mastery, PR Account Manager Ben Pindar talks about blogging. He covers why good blogs are so important to businesses and shares some great tips for putting together great content in the agribusiness space.
Content marketing in agriculture – why it’s important
Content marketing isn’t new. Major brands have been using content to engage with customers and drive them towards sales for more than a century now. But why is content marketing important for agribusinesses and what exactly is it? Content marketing is about sharing your insights, information, experiences and expert advice with your existing and potential […]
How to Craft Messaging when Marketing to Farmers
In episode 3 of Agri Marketing Mastery, Heather Mackie, one of our PR and Marketing Executives here at Red Stag Media talks about messaging and how important it is when marketing to farmers. Heather lives and works from the family beef and dairy farm in the west of Scotland so combined with her marketing knowledge, […]
Full Funnel Search Visibility for Agribusinesses
In episode two of Agri Marketing Mastery, the topic is SEO where our Head of Digital Rob Marsden talks us through the importance of being visible across all different stages of the funnel.
Writing Effective Press Releases for the Agri Media
Welcome to the first in our new video series Agri Marketing Mastery where each Friday we’ll be releasing a new video packed with insights and tips for business owners, leaders, marketers and communication professionals working in Agribusiness. In this episode our MD Nick Glaves shares his top 10 tips when writing press releases for the […]