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What is PR and is it just b*******?

April 23, 2018 By Nick Glaves

https://youtu.be/qTh58BxDEGE Ask Us Anything #1 We’re doing a series of videos answering your questions about PR and marketing, starting with the big one – what exactly is PR and is it just b*******? So let us know if you have a question about anything related to PR and marketing – it could be something super […]

Filed Under: PR & Marketing Tagged With: advice, agency, agriculture, business, countrysports, facebook, field sports, marketing, media relations, pr, pr and marketing, Video

K Fresh case study: documenting change as major egg producer goes free range

March 28, 2018 By Nick Glaves

K Fresh has been producing eggs for UK consumers for more than 50 years and supplies some of the country’s biggest retailers. To keep ahead of consumer demands and the needs of major retailers, the East Yorkshire business is in the process of moving from enriched colony egg production to free range production. As part […]

Filed Under: Case Study

10 ways to tackle the trolls and why your business needs a troll action plan

March 8, 2018 By Nick Glaves

We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent […]

Filed Under: Social Media Tagged With: advice, agriculture, business, country sports, countrysports, facebook, field sports, pr, social media

Even if you’re a marketing manager with an in-house team, an agency can still add value

February 12, 2018 By Nick Glaves

At Red Stag Media we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. […]

Filed Under: Business, PR & Marketing Tagged With: advice, agriculture, business, countrysports, field sports, marketing, pr, pr and marketing

How small businesses and start-ups can get the most from a PR and marketing agency

February 12, 2018 By Nick Glaves

The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for […]

Filed Under: Business, PR & Marketing Tagged With: advice, agency, agriculture, business, countrysports, field sports, food producers, marketing, pr, pr and marketing, small businesses, start-ups

Facebook makes drastic changes to the News Feed that WILL impact on your brand page

January 12, 2018 By Nick Glaves

Facebook is making a major change to the News Feed that will show users more content from friends and family and less from brand and company pages. In last night’s announcement, CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. This change could have huge implications […]

Filed Under: Social Media Tagged With: advice, agency, business, facebook, pr and marketing, social media

The truth about the Facebook ‘explore’ feed panic and how it effects you

November 22, 2017 By Nick Glaves

It came to light recently that Facebook has been running some tests on what it called its “explore” feed, and that sent social media managers everywhere into a mass panic. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that […]

Filed Under: Agriculture, Business, Countrysports, Fieldsports, PR & Marketing, Social Media Tagged With: advice, agriculture, business, field sports, pr and marketing, social media

How to reach farmers who aren’t on social media

October 5, 2017 By Nick Glaves

We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to us concerned their efforts weren’t reaching the decision makers – the more mature farmers who are […]

Filed Under: Agriculture, PR & Marketing Tagged With: advice, agriculture, business, farming, farms, livestock, marketing, media relations, pr and marketing, shows

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