K Fresh has been producing eggs for UK consumers for more than 50 years and supplies some of the country’s biggest retailers. To keep ahead of consumer demands and the needs of major retailers, the East Yorkshire business is in the process of moving from enriched colony egg production to free range production. As part […]
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10 ways to tackle the trolls and why your business needs a troll action plan
We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent […]
Even if you’re a marketing manager with an in-house team, an agency can still add value
At Red Stag Media we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. […]
How small businesses and start-ups can get the most from a PR and marketing agency
The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for […]
Facebook makes drastic changes to the News Feed that WILL impact on your brand page
Facebook is making a major change to the News Feed that will show users more content from friends and family and less from brand and company pages. In last night’s announcement, CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. This change could have huge implications […]
The truth about the Facebook ‘explore’ feed panic and how it effects you
It came to light recently that Facebook has been running some tests on what it called its “explore” feed, and that sent social media managers everywhere into a mass panic. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that […]
How to reach farmers who aren’t on social media
We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to us concerned their efforts weren’t reaching the decision makers – the more mature farmers who are […]
How farmers use social media and how to target them
If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is […]