Blog 2017-11-16T15:48:15+00:00

How farmers use social media and how to target them

If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is difficult. Estimates range from [...]

By | August 21st, 2017|Categories: Agriculture|Tags: , , , , , , , , |0 Comments

Red Stag MD to Give Insight into Effective Copywriting

Nick Glaves, MD of Red Stag Media, will discuss effective copywriting at a seminar in October. Called Adaptive Copywriting, the interactive session will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national magazines and newspapers. In his [...]

Unlocking the power of Facebook for your food business – part 2

As we covered in part 1, Facebook marketing is an incredibly powerful and precise tool for your agriculture or food business. It can deliver a high volume of relevant potential customers to your website or landing page at a very low cost. In part 2, we are going to jump straight back in – so if you [...]

By | June 1st, 2017|Categories: Food|Tags: , , , , , , |0 Comments

Unlocking the power of Facebook for your food business – part 1

Facebook is the perfect precision marketing tool for your food business and is capable of delivering a high volume of potential customers to your website. Unlocking its power gives you access to the most advanced targeting system in marketing and advertising. The cost is very low (literally a few pence per result) and the returns are potentially [...]

By | May 18th, 2017|Categories: Food, social media|Tags: , , , , , , |0 Comments

Sell your food products while you’re sleeping with e-commerce

So you've built your food business from the ground up, you tour the farmers markets and food shows, and your products are stocked in some retail outlets. You are doing well, but you have a nagging sense that you've hit a plateau. You've got your food brand up and running, so where to next? How do you [...]

By | May 4th, 2017|Categories: Food|0 Comments

5 reasons why your video marketing failed

In less than three minutes, our creative director Dan talks through five of the most common reasons why video marketing sometimes fail and also outlines what you can do differently to get better results. Video transcription Hi there. I’m Dan and I’m very passionate about video marketing. I talk to a lot of businesses about video and same reply [...]

By | April 27th, 2017|Categories: Videos|Tags: , , , , , , , |0 Comments

Seven tips to help you show food provenance

Food provenance has never been more important to consumers than it is today. With health and ethical issues featuring highly in buying decisions, specialist food producers, retailers, and brands need to demonstrate provenance quickly and, crucially, in an authentic and truthful way. The good news is that many smaller, artisan producers have a head start over larger [...]

Why your business needs video marketing

If you've clicked through for this video, then I’m guessing your company falls into one of two categories.  Either you are curious about video marketing, having not done any before OR, maybe, your company has tried video before and it’s not quite worked out. If that’s you, don’t worry - video marketing is definitely worth another look. Video can [...]

By | April 7th, 2017|Categories: Videos|Tags: , , , , , , |1 Comment

Lapwinggate – Packham wades in (again)

As a regular commentator on shooting, you would expect Chris Packham to know something about the subject of which he is so critical. As vice-chairman of the RSBP, you might also expect him to know something about birds. But his latest outburst could cast doubt on that. The BBC wildlife presenter claimed on Twitter, on Sunday, that despite a 53 [...]