In episode 5 of Agri Marketing Mastery, Rob talks about video and how much of an important content medium it is when marketing to farmers. You can see examples of some of the films we’ve made for clients here. Don’t forget to subscribe to updates using the form below the video if you want to […]
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How to Write an Agribusiness Blog
In episode 4 of Agri Marketing Mastery, PR Account Manager Ben Pindar talks about blogging. He covers why good blogs are so important to businesses and shares some great tips for putting together great content in the agribusiness space.
Content marketing in agriculture – why it’s important
Content marketing isn’t new. Major brands have been using content to engage with customers and drive them towards sales for more than a century now. But why is content marketing important for agribusinesses and what exactly is it? Content marketing is about sharing your insights, information, experiences and expert advice with your existing and potential […]
How to Craft Messaging when Marketing to Farmers
In episode 3 of Agri Marketing Mastery, Heather Mackie, one of our PR and Marketing Executives here at Red Stag Media talks about messaging and how important it is when marketing to farmers. Heather lives and works from the family beef and dairy farm in the west of Scotland so combined with her marketing knowledge, […]
Full Funnel Search Visibility for Agribusinesses
In episode two of Agri Marketing Mastery, the topic is SEO where our Head of Digital Rob Marsden talks us through the importance of being visible across all different stages of the funnel.
Writing Effective Press Releases for the Agri Media
Welcome to the first in our new video series Agri Marketing Mastery where each Friday we’ll be releasing a new video packed with insights and tips for business owners, leaders, marketers and communication professionals working in Agribusiness. In this episode our MD Nick Glaves shares his top 10 tips when writing press releases for the […]
Will the Ukraine invasion lead to a global food crisis?
The invasion of Ukraine by Russia is a horrifying situation that continues to cost countless lives as the world watches on in dismay for the people of this brave nation and in disgust at the actions of President Vladimir Putin. However, while not wanting to distract from this unfolding tragedy and the terrible human cost, […]
Marketing to Farmers in 2022
For centuries farmers have relied on word-of-mouth, business relationships that go back decades and tools and tactics that have been handed down through the generations. It’s a tired stereotype and whereas it does have some truth, the reality is that farming has always been evolving, innovating and changing. The truth is that in many ways farming is […]