Case study

Birch Solutions

A PR and marketing strategy that has delivered a huge increase in website traffic, brand awareness, and leads for anaerobic digestion specialist Birch Solutions.

Digital marketing
Content marketing
PR

PROBLEM

Birch Solutions came to us having had a less than ideal experience with other PR and marketing agencies. This time, they were seeking a growth partner who had in-depth knowledge of the agriculture and energy sectors, as well as a strategic and flexible approach in order to support their ambitious growth plans. It was also important to them that results could be measured so that they could get a more accurate ROI on their marketing spend.

SOLUTION

The activity carried out prior to engaging Red Stag Media hadn’t delivered the results the client wanted. We carried out extensive marketing and competitor research in order to find out who in the market was winning, why, and how Birch Solutions could realise its potential. The resulting strategy was a holistic one that combined both online and offline activity. Channels used included paid media, organic search, content marketing, social media, email marketing, and PR.

The activity led to a 1,187% increase in organic clicks to the website from Google search, a 1,202% increase in LinkedIn page followers (an increase of 951), a high-performing online paid media campaign that consistently delivers profitable leads and editorial coverage secured in key industry publications.

Mark Sacker, MD of Birch Solutions said “Not only has the activity produced great results but they’re a breeze to work with. They’re down to earth, talk in language that we’re able to understand, are willing to listen, and most importantly do everything they say they’re going to do with no empty promises.”

 

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  • “The Red Stag team combine an in-depth understanding of, and obvious passion for, agriculture, as well as extensive PR and marketing skills, and great media contacts. They have consistently delivered regular, high quality media coverage for the projects we run across the national agricultural media and wider news media, including BBC TV. I can thoroughly recommend working with Red Stag Media.”
    Steve Cann | Director, Future Food Solutions
  • “Not only has the activity produced great results but they’re a breeze to work with. They’re down to earth, talk in language that we’re able to understand, are willing to listen, and most importantly do everything they say they’re going to do with no empty promises.”
    Mark Sacker | Managing Director, Birch Solutions
  • “As part of a large international agri business entering the UK market, we wanted to gain more exposure with businesses and farm customers alike. The plan that was devised and put in place with both editorials, and advertising really hit what we needed and was a great success. I would recommend Nick and his team to anyone.”
    Jonathan Job | Chief Commercial Officer, Duynie Group