Engage Crop Solutions has developed a new transformational crop input technology called Aqualatus that allows growers to cut water use by half while improving soil quality, plant health and crop yields.
This technology has huge implications for the arid regions of the world, primarily the MENA region, and Engage Crop Solutions needed to raise awareness of Aqualatus and find partners in MENA and Southern Europe.
We developed a comprehensive, multi-channel PR and direct marketing strategy that focussed on providing a solution to the growing “blue gold” water crisis around the world, researching and developing key statistics demonstrating the huge potential of Aqualatus for cutting agriculture’s consumption of water.
The campaign secured global coverage in a range of major international media publications, including Arab News, Gulf Agriculture, Smart Water and H20 Global, as well as featuring in the communications of a number of key organisations in the region.
To date, the media coverage and comprehensive marketing campaign has secured more than 200 new business leads and trials and partnerships have been started with a number of major businesses in countries ranging from Saudi Arabia to South Africa.