Engage Crop Solutions

Global Engagement for Engage Crop Solutions

The Brief

Engage Crop Solutions has developed a new transformational crop input technology called Aqualatus that allows growers to cut water use by half while improving soil quality, plant health and crop yields.

This technology has huge implications for the arid regions of the world, primarily the MENA region, and Engage Crop Solutions needed to raise awareness of Aqualatus and find partners in MENA and Southern Europe.

“Red Stag Media developed a compelling story behind Aqualatus and a strategy that got us in front of the people that mattered across the MENA region.

Their work has ensured we have been able to gain a footing in a challenging region and. most importantly, they have delivered valuable new business leads which will transform our business.”
Peter Blezard, Founder Director

The Results

200+
New Business Leads
+
126
Coverage Secured in 126 Countries
+
70m
People Reached

We developed a comprehensive, multi-channel PR and direct marketing strategy that focussed on providing a solution to the growing “blue gold” water crisis around the world, researching and developing key statistics demonstrating the huge potential of Aqualatus for cutting agriculture’s consumption of water.

The campaign secured global coverage in a range of major international media publications, including Arab News, Gulf Agriculture, Smart Water and H20 Global, as well as featuring in the communications of a number of key organisations in the region.

To date, the media coverage and comprehensive marketing campaign has secured more than 200 new business leads and trials and partnerships have been started with a number of major businesses in countries ranging from Saudi Arabia to South Africa.