Case study

Future Food Solutions

Our PR strategy has achieved media coverage across a range of top-tier titles for supply chain consultancy Future Food Solutions, supporting with farmer and food brand recruitment.

PR

PROBLEM

Future Food Solutions came to us looking for PR support for a large regenerative agricultural initiative that they were involved with – The Sustainable Landscapes Humber Project. The project includes pea and arable farmers growing cover crops to sequester carbon and dramatically improve soil health.

SOLUTION

Working with key stakeholders including Nomad Foods (owner of Bird’s Eye), Heineken UK, and Yorkshire Water, we devised a strategy to highlight the efficacy of cover crops to sequester carbon from the atmosphere, positioning farmers as the solution and not the cause of climate change. As well as the national and UK agri media, the food press was also targeted to get the message in front of food brands that regenerative agriculture techniques such as cover cropping to sequester carbon is a great way to make their supply chains more sustainable.

We achieved blanket coverage across the agricultural media and significant coverage in the food media and mainstream media including being featured on BBC Radio 4’s Farming Today program and BBC television news. This has led to award nominations for the project.

Steve Cann, a director of Future Food Solutions said “The Red Stag team combine an in-depth understanding of, and obvious passion for, agriculture, as well as extensive PR and marketing skills, and great media contacts. They have consistently delivered regular, high-quality media coverage for the projects we run across the national agricultural media and wider news media, including BBC TV. I can thoroughly recommend working with Red Stag Media.”

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  • “Not only has the activity produced great results but they’re a breeze to work with. They’re down to earth, talk in language that we’re able to understand, are willing to listen, and most importantly do everything they say they’re going to do with no empty promises.”
    Mark Sacker | Managing Director, Birch Solutions
  • “The Red Stag team combine an in-depth understanding of, and obvious passion for, agriculture, as well as extensive PR and marketing skills, and great media contacts. They have consistently delivered regular, high quality media coverage for the projects we run across the national agricultural media and wider news media, including BBC TV. I can thoroughly recommend working with Red Stag Media.”
    Steve Cann | Director, Future Food Solutions
  • “As part of a large international agri business entering the UK market, we wanted to gain more exposure with businesses and farm customers alike. The plan that was devised and put in place with both editorials, and advertising really hit what we needed and was a great success. I would recommend Nick and his team to anyone.”
    Jonathan Job | Chief Commercial Officer, Duynie Group