Case study

Stabiliser Cattle Company

Stabiliser Cattle Company came to us wanting a full rebrand to kick off an ongoing marketing campaign.

PROBLEM

Stabiliser Cattle Company’s old branding was dated and didn’t reflect the bold, forward-thinking, and data-driven company it is.

We were tasked with coming up with a new concept for the brand and building a library of brand assets including new photography and a promotional video about the breed to launch the new brand identity.

SOLUTION

Working with our brand consultant, we thoroughly scoped the project which included multiple sessions with the client so that we could get under the skin of the business to ensure that the new brand identity reflected its values, its approach, and its brilliant team.

From there, we created a mood board to visually represent our initial direction of travel. Once signed off, the next stage was putting together the brand concept which was presented to the client via a working session with the Stabiliser team to get initial feedback. Very few amends were required and they loved the general concept.

A set of brand assets were produced which included:

  • A primary and secondary logo in various colours from the custom palette we put together when creating the brand concept
  • A set of bespoke brand marks and icons
  • Brand fonts
  • A new photo library which our photographer shot on-farm
  • A design for a new website which our developer went on to build

Brand guidelines were also put together which are now being used by internal team members and external agencies to ensure brand consistency. The document contains guidance on:

  • Logo usage – when and where the primary and secondary logos should be used
  • A full custom colour palette with information on how and when different colour combinations should be used together
  • How the brand marks and icons should be used
  • Usage guidance on the fonts – capitalisation, sizing, etc …
  • Examples of the brand in use

In parallel with the rebrand work, we also shot a docu-style film about the breed which included the new branding and helped to launch it. We filmed in the north of Scotland, Wales, and also closer to home in Yorkshire. The full film can be found below.

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  • “As part of a large international agri business entering the UK market, we wanted to gain more exposure with businesses and farm customers alike. The plan that was devised and put in place with both editorials, and advertising really hit what we needed and was a great success. I would recommend Nick and his team to anyone.”
    Jonathan Job | Chief Commercial Officer, Duynie Group
  • “The Red Stag team combine an in-depth understanding of, and obvious passion for, agriculture, as well as extensive PR and marketing skills, and great media contacts. They have consistently delivered regular, high quality media coverage for the projects we run across the national agricultural media and wider news media, including BBC TV. I can thoroughly recommend working with Red Stag Media.”
    Steve Cann | Director, Future Food Solutions
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