Stabiliser Cattle Company’s old branding was dated and didn’t reflect the bold, forward-thinking, and data-driven company it is.
We were tasked with coming up with a new concept for the brand and building a library of brand assets including new photography and a promotional video about the breed to launch the new brand identity.
Working with our brand consultant, we thoroughly scoped the project which included multiple sessions with the client so that we could get under the skin of the business to ensure that the new brand identity reflected its values, its approach, and its brilliant team. From there, we created a mood board to visually represent our initial direction of travel. Once signed off, the next stage was putting together the brand concept which was presented to the client via a working session with the Stabiliser team to get initial feedback. Very few amends were required and they loved the general concept.
Brand guidelines were also put together which are now being used by the internal team members and external agencies to ensure brand consistency.
In parallel with the rebrand work, we also shot a docu-style film about the breed which included the new branding and helped to launch it. We filmed it in the north of Scotland, Wales, and also closer to home in Yorkshire. The full film can be found below.