Good news has been in short supply over recent years. Pestilence rode in from the east a little more than two years ago, trampling the vulnerable and frail in its pan-continental gallop, and War, blazing red with sword thrusting forth – albeit the rusting sword of a dying ideology – followed in its wake, just […]
Agriculture
Will the Ukraine invasion lead to a global food crisis?
The invasion of Ukraine by Russia is a horrifying situation that continues to cost countless lives as the world watches on in dismay for the people of this brave nation and in disgust at the actions of President Vladimir Putin. However, while not wanting to distract from this unfolding tragedy and the terrible human cost, […]
Marketing to Farmers in 2022
For centuries farmers have relied on word-of-mouth, business relationships that go back decades and tools and tactics that have been handed down through the generations. It’s a tired stereotype and whereas it does have some truth, the reality is that farming has always been evolving, innovating and changing. The truth is that in many ways farming is […]
General Election 2019 – which party is best for the Countryside?
As if there hasn’t been enough political turbulence already what with the dreaded B word, now another event looms large on the horizon that is likely to prove every bit as bitter and divisive. But at least the forthcoming general election won’t drag on for year after year, unlike the events that led to it, […]
Case study: Raising awareness of Farm Expo – Kent’s newest farm machinery show
Farm Expo, which saw its inaugural running on March 6th at the Kent Showground, is a new farm machinery, supplies, and services show for the South East, and is aiming to become the region’s premier such event. If future years are anything like this year, Farm Expo will soon achieve that goal. Alongside Kent County […]
How to get the most from the summer show season
With scores of businesses heading to Ragley Hall this weekend for the Game Fair, the summer show season is well underway. And with partners desperately looking to find some way of entertaining their holiday kids which doesn’t involved Fortnite, trade stalls can expect a bumper turnout. As a small business, you’re investing both time and […]
The truth about the Facebook ‘explore’ feed panic and how it effects you
It came to light recently that Facebook has been running some tests on what it called its “explore” feed, and that sent social media managers everywhere into a mass panic. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that […]
How to reach farmers who aren’t on social media
We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to us concerned their efforts weren’t reaching the decision makers – the more mature farmers who are […]