As if there hasn’t been enough political turbulence already what with the dreaded B word, now another event looms large on the horizon that is likely to prove every bit as bitter and divisive. But at least the forthcoming general election won’t drag on for year after year, unlike the events that led to it, […]
Agriculture
Case study: Raising awareness of Farm Expo – Kent’s newest farm machinery show
Farm Expo, which saw its inaugural running on March 6th at the Kent Showground, is a new farm machinery, supplies, and services show for the South East, and is aiming to become the region’s premier such event. If future years are anything like this year, Farm Expo will soon achieve that goal. Alongside Kent County […]
How to get the most from the summer show season
With scores of businesses heading to Ragley Hall this weekend for the Game Fair, the summer show season is well underway. And with partners desperately looking to find some way of entertaining their holiday kids which doesn’t involved Fortnite, trade stalls can expect a bumper turnout. As a small business, you’re investing both time and […]
The truth about the Facebook ‘explore’ feed panic and how it effects you
It came to light recently that Facebook has been running some tests on what it called its “explore” feed, and that sent social media managers everywhere into a mass panic. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that […]
How to reach farmers who aren’t on social media
We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to us concerned their efforts weren’t reaching the decision makers – the more mature farmers who are […]
How farmers use social media and how to target them
If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is […]
Sweet Emotion
Christmas is fast approaching. We know this not from the coloured lights that festoon the high streets of every town and city – they’re not up yet – nor from the lavishly decorated Christmas trees that brighten the living rooms of the nation, because they’re still growing in some far off, distant forest. No, we […]
Let the Red Tractor take you on a journey of food discovery
It’s Red Tractor Week and so our minds are focused on what it means to eat British and buy British in 2016. At Red Stag Media, we are all about good food – one look at our physiques will tell you that – and as we specialise in providing digital marketing, PR and communications services […]