The other day I was reading a book on marketing which was fascinating for all the wrong reasons. There was a section on utilising trending topics on social media to make your content travel further, which being our bag rather, I hastily turned to. The author used the example of a marketing manager in charge […]
Agriculture
Nutritious PR for both ends of the food chain – Duynie Group case study
When Dutch co-products purchaser the Duynie Group entered the British market, the company needed to build its profile quickly to compete with other businesses already established in the sector. The group buys up the co-products resulting from the human food manufacturing and processing industries, such as potato peelings and mashed potato, adds value to them […]
How social media marketing can grow your business
It’s been a long while since anyone described social media as “a flash in the pan” and the importance of social media marketing and management is now generally accepted. However, it’s easy to tell apart the companies and brands who understand the true value social media brings and those who haven’t quite twigged yet. The […]
Harvest shows us how much agriculture has changed in a single generation
When I was a lad (I can’t believe I’ve just started a blog with that sentence!) the ripening of the cereal crops brought about an uncontainable excitement. Firstly, it meant an opportunity to get my old .410 out and get stuck into the rabbits that hid among the wheat and barley stalks, and the pigeons […]
Five tips for exhibition stand success
Having recently returned from the Livestock Event 2016 and the Great Yorkshire Show, it is clear that the there is a huge appetite for exhibitions among the agricultural industry and associated trades. And rightly so, they are one of the most effective ways of promoting your products and services to new and existing customers, and […]
Yes Peas! to more good food marketing
This week is Great British Pea Week and sees the inaugural running of the Yes Peas! campaign, designed to raise the profile of this wonderful little legume. And as we’re slap bang in the middle of pea growing country, we couldn’t let it pass without a mention. Based in sprawling flatlands of East Yorkshire, just […]
UK agriculture: why every producer has a part to play
One of the things that I find great about UK agriculture is that it’s very inclusive. From allotment dwellers and smallholders to large-scale farms – no matter how big or small one’s operation is – there is a place for everyone and an important part for everyone to play. Every player’s contribution is vital to […]
Why we’re launching a rural business – even with all the uncertainty following Brexit
Launching a company that specialises in working with rural sector businesses in the wake of Brexit could be considered a foolish move. Wherever the leave vote eventually takes us, its first consequence is uncertainty and limbo as some politicians seek to reassure farmers and rural communities their businesses and way of life will be unaffected, […]