It’s been a long while since anyone described social media as “a flash in the pan” and the importance of social media marketing and management is now generally accepted. However, it’s easy to tell apart the companies and brands who understand the true value social media brings and those who haven’t quite twigged yet. The […]
Business
Harvest shows us how much agriculture has changed in a single generation
When I was a lad (I can’t believe I’ve just started a blog with that sentence!) the ripening of the cereal crops brought about an uncontainable excitement. Firstly, it meant an opportunity to get my old .410 out and get stuck into the rabbits that hid among the wheat and barley stalks, and the pigeons […]
Five tips for exhibition stand success
Having recently returned from the Livestock Event 2016 and the Great Yorkshire Show, it is clear that the there is a huge appetite for exhibitions among the agricultural industry and associated trades. And rightly so, they are one of the most effective ways of promoting your products and services to new and existing customers, and […]
UK agriculture: why every producer has a part to play
One of the things that I find great about UK agriculture is that it’s very inclusive. From allotment dwellers and smallholders to large-scale farms – no matter how big or small one’s operation is – there is a place for everyone and an important part for everyone to play. Every player’s contribution is vital to […]
How to market your clay pigeon corporate days
We all know that clay pigeon corporate days are great for team building and for business networking. And they are a great way for clubs to fill some stands during the week and, of course, attract a few new people to the wonderful world of shooting. As I said – you and me know all […]