As if there hasn’t been enough political turbulence already what with the dreaded B word, now another event looms large on the horizon that is likely to prove every bit as bitter and divisive. But at least the forthcoming general election won’t drag on for year after year, unlike the events that led to it, […]
Food
Unlocking the power of Facebook for your food business – part 2
As we covered in part 1, Facebook marketing is an incredibly powerful and precise tool for your agriculture or food business. It can deliver a high volume of relevant potential customers to your website or landing page at a very low cost. In part 2, we are going to jump straight back in – so […]
Unlocking the power of Facebook for your food business – part 1
Facebook is the perfect precision marketing tool for your food business and is capable of delivering a high volume of potential customers to your website. Unlocking its power gives you access to the most advanced targeting system in marketing and advertising. The cost is very low (literally a few pence per result) and the returns […]
Sell your food products while you’re sleeping with e-commerce
So you’ve built your food business from the ground up, you tour the farmers markets and food shows, and your products are stocked in some retail outlets. You are doing well, but you have a nagging sense that you’ve hit a plateau. You’ve got your food brand up and running, so where to next? How […]
Seven tips to help you show food provenance
Food provenance has never been more important to consumers than it is today. With health and ethical issues featuring highly in buying decisions, specialist food producers, retailers, and brands need to demonstrate provenance quickly and, crucially, in an authentic and truthful way. The good news is that many smaller, artisan producers have a head start […]
Sweet Emotion
Christmas is fast approaching. We know this not from the coloured lights that festoon the high streets of every town and city – they’re not up yet – nor from the lavishly decorated Christmas trees that brighten the living rooms of the nation, because they’re still growing in some far off, distant forest. No, we […]