How to get the most from the summer show season

By | 2018-07-26T13:28:41+00:00 July 26th, 2018|Categories: Agriculture, Fieldsports, PR & Marketing|Tags: , , , , , |

With scores of businesses heading to Ragley Hall this weekend for the Game Fair, the summer show season is well underway. And with partners desperately looking to find some way of entertaining their holiday kids which doesn't involved Fortnite, trade stalls can expect a bumper turnout. As a small business, you’re investing both time and money [...]

How to get the best from a micro-marketing budget

By | 2018-05-21T15:45:40+00:00 May 21st, 2018|Categories: PR & Marketing|Tags: , , , , , , , |

Ask Us Anything #2 In this video we discuss the best way to get the best results from a small marketing budget. We're doing a series of videos answering your questions about PR and marketing. So feel free to ask us any questions you have - it could be [...]

What is PR and is it just b*******?

By | 2018-05-21T15:47:04+00:00 April 23rd, 2018|Categories: PR & Marketing|Tags: , , , , , , , , , , , |

Ask Us Anything #1 We're doing a series of videos answering your questions about PR and marketing, starting with the big one - what exactly is PR and is it just b*******? So let us know if you have a question about anything related to PR and marketing - [...]

Even if you’re a marketing manager with an in-house team, an agency can still add value

By | 2018-02-12T16:42:42+00:00 February 12th, 2018|Categories: Business, PR & Marketing|Tags: , , , , , , , |

At Red Stag Media we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. [...]

How small businesses and start-ups can get the most from a PR and marketing agency

By | 2018-02-12T16:18:38+00:00 February 12th, 2018|Categories: Business, PR & Marketing|Tags: , , , , , , , , , , , |

The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for [...]

The truth about the Facebook ‘explore’ feed panic and how it effects you

By | 2017-11-22T15:52:50+00:00 November 22nd, 2017|Categories: Agriculture, Business, Countrysports, Fieldsports, PR & Marketing, social media|Tags: , , , , , |

It came to light recently that Facebook has been running some tests on what it called its “explore” feed, and that sent social media managers everywhere into a mass panic. In a nutshell, the "explore' feed currently sits at the bottom of your menu and features content from pages you don't follow. Facebook curates that [...]

How to reach farmers who aren’t on social media

By | 2017-11-16T15:48:19+00:00 October 5th, 2017|Categories: Agriculture, PR & Marketing|Tags: , , , , , , , , , |

We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to us concerned their efforts weren’t reaching the decision makers – the more mature farmers who are often [...]

Red Stag MD to Give Insight into Effective Copywriting

By | 2017-11-16T15:48:20+00:00 August 10th, 2017|Categories: Business, digital marketing, News, PR, PR & Marketing, social media|Tags: , , , |

Nick Glaves, MD of Red Stag Media, will discuss effective copywriting at a seminar in October. Called Adaptive Copywriting, the interactive session will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national magazines [...]

Sweet Emotion

By | 2016-11-23T17:12:34+00:00 November 23rd, 2016|Categories: Agriculture, Business, Food, PR & Marketing, social media|Tags: , , , , , , , , , , , |

Christmas is fast approaching. We know this not from the coloured lights that festoon the high streets of every town and city – they’re not up yet – nor from the lavishly decorated Christmas trees that brighten the living rooms of the nation, because they’re still growing in some far off, distant forest. No, we know [...]

Grouse debate a lesson in selecting your audience

By | 2017-11-16T15:48:21+00:00 November 3rd, 2016|Categories: Countrysports, digital marketing, Fieldsports, News, PR & Marketing|Tags: , , , , , , , , , , |

One of the fundamental principles of PR is to choose your audience wisely. Above the line marketing is all well and good if you have the budget for it and your product or service demands such an approach, but most companies need to target a specific audience to get the best returns. For this, you must [...]