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Marketing to Farmers in 2022

March 15, 2022 By Ben Pindar

For centuries farmers have relied on word-of-mouth, business relationships that go back decades and tools and tactics that have been handed down through the generations. It’s a tired stereotype and whereas it does have some truth, the reality is that farming has always been evolving, innovating and changing.  The truth is that in many ways farming is […]

Filed Under: Agriculture, Business, Digital Marketing, PR & Marketing, Social Media

10 ways to tackle the trolls and why your business needs a troll action plan

March 8, 2018 By Nick Glaves

We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent […]

Filed Under: Social Media Tagged With: advice, agriculture, business, country sports, countrysports, facebook, field sports, pr, social media

Facebook makes drastic changes to the News Feed that WILL impact on your brand page

January 12, 2018 By Nick Glaves

Facebook is making a major change to the News Feed that will show users more content from friends and family and less from brand and company pages. In last night’s announcement, CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. This change could have huge implications […]

Filed Under: Social Media Tagged With: advice, agency, business, facebook, pr and marketing, social media

The truth about the Facebook ‘explore’ feed panic and how it effects you

November 22, 2017 By Nick Glaves

It came to light recently that Facebook has been running some tests on what it called its “explore” feed, and that sent social media managers everywhere into a mass panic. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that […]

Filed Under: Agriculture, Business, Countrysports, Fieldsports, PR & Marketing, Social Media Tagged With: advice, agriculture, business, field sports, pr and marketing, social media

Red Stag MD to Give Insight into Effective Copywriting

August 10, 2017 By Nick Glaves

Nick Glaves, MD of Red Stag Media, will discuss effective copywriting at a seminar in October. Called Adaptive Copywriting, the interactive session will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national […]

Filed Under: Business, Digital Marketing, News, PR, PR & Marketing, Social Media Tagged With: copywriting, Hull University, Nick Glaves, seminar

Unlocking the power of Facebook for your food business – part 1

May 18, 2017 By Nick Glaves

Facebook is the perfect precision marketing tool for your food business and is capable of delivering a high volume of potential customers to your website. Unlocking its power gives you access to the most advanced targeting system in marketing and advertising. The cost is very low (literally a few pence per result) and the returns […]

Filed Under: Food, Social Media Tagged With: advice, facebook, food, food producers, marketing, pr and marketing, social media

Lapwinggate – Packham wades in (again)

January 10, 2017 By Nick Glaves

As a regular commentator on shooting, you would expect Chris Packham to know something about the subject of which he is so critical. As vice-chairman of the RSBP, you might also expect him to know something about birds. But his latest outburst could cast doubt on that. The BBC wildlife presenter claimed on Twitter, on […]

Filed Under: Countrysports, Fieldsports, Social Media Tagged With: agriculture, Chris Packham, country sports, countrysports, field sports, game shooting, shooting

Sweet Emotion

November 23, 2016 By Nick Glaves

Christmas is fast approaching. We know this not from the coloured lights that festoon the high streets of every town and city – they’re not up yet – nor from the lavishly decorated Christmas trees that brighten the living rooms of the nation, because they’re still growing in some far off, distant forest. No, we […]

Filed Under: Agriculture, Business, Food, PR & Marketing, Social Media Tagged With: Advertising, agency, agriculture, business, Christmas Adverts, farming, John Lewis, M&S, marketing, pr and marketing, Sainsbury, social media

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