We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent [...]
Facebook is making a major change to the News Feed that will show users more content from friends and family and less from brand and company pages. In last night’s announcement, CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. This change could have huge implications [...]
It came to light recently that Facebook has been running some tests on what it called its “explore” feed, and that sent social media managers everywhere into a mass panic. In a nutshell, the "explore' feed currently sits at the bottom of your menu and features content from pages you don't follow. Facebook curates that [...]
Nick Glaves, MD of Red Stag Media, will discuss effective copywriting at a seminar in October. Called Adaptive Copywriting, the interactive session will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national magazines [...]
Facebook is the perfect precision marketing tool for your food business and is capable of delivering a high volume of potential customers to your website. Unlocking its power gives you access to the most advanced targeting system in marketing and advertising. The cost is very low (literally a few pence per result) and [...]
As a regular commentator on shooting, you would expect Chris Packham to know something about the subject of which he is so critical. As vice-chairman of the RSBP, you might also expect him to know something about birds. But his latest outburst could cast doubt on that. The BBC wildlife presenter claimed on Twitter, on Sunday, [...]
Christmas is fast approaching. We know this not from the coloured lights that festoon the high streets of every town and city – they’re not up yet – nor from the lavishly decorated Christmas trees that brighten the living rooms of the nation, because they’re still growing in some far off, distant forest. No, we know [...]
A great deal of the pleasure derived from game shooting comes from the surroundings we are lucky enough to find ourselves in. The British countryside has everything; craggy fells and dales, heather moorland, Constable-esque rolling farmland and vast expanses of wilderness. Whatever landscape takes your fancy, you will find it on this sceptred isle. And it [...]
The other day I was reading a book on marketing which was fascinating for all the wrong reasons. There was a section on utilising trending topics on social media to make your content travel further, which being our bag rather, I hastily turned to. The author used the example of a marketing manager in charge of [...]
It’s been a long while since anyone described social media as “a flash in the pan” and the importance of social media marketing and management is now generally accepted. However, it’s easy to tell apart the companies and brands who understand the true value social media brings and those who haven’t quite twigged yet. The aims [...]
