We love digital at Red Stag Media. In fact, a lot of our time is taken up with creating engaging online content and looking at new ways to make that travel further. There is no doubting the impact digital has had on communications over recent years, but that doesn’t mean everything offline is dead, as many so-called “full service” agencies would have you believe. There is a place for all channels of communication, and while a lot of comms in now screen based, there is still an essential role for well-written, well-designed printed marketing assets.
Take, for example, the humble brochure. Some agencies nowadays will tell you that your website fulfils the same role as a brochure: it explains the services you offer, displays nice images and presents clients with ways of getting in touch. While there is some crossover, to suggest that a website supersedes a brochure is to woefully misunderstand the unique opportunities and functions of both.
A good website is essential for the overwhelming majority of businesses and organisations and the benefits they bring are too legion to go into here. But, there are some things that even the best website can’t do; things that brochures excel at.
A website can’t hang around on a prospective client’s desk, reminding them each time they see it of the meeting you had and how you impressed them with your well-oiled sales pitch. A website can’t be picked up and browsed by the other people who visit that office, who marvel at the paper quality, the fantastic design, the cool photographs and the persuasive copy. A website can’t be left in your reception area for other potential clients to browse. A website can’t be handed out to potential clients at a trade show or country fair.
That is why we have just taken delivery of our first brochure. Designed and written in-house, and printed by one of our suppliers on heavy uncoated matt stock, we are really pleased with how it has turned out.
And that leads me on to my final point. Brochures and other printed media can be well worth the investment, and should be considered as such. Ensure the design is excellent, the copy is well written and use a good quality printer. The look and feel of a brochure, or any other printed asset, says so much about the values of your company and your commitment to quality. If you get that wrong, then the only place it will be hanging around is the bottom of the waste paper basket. But don’t worry, we can help you avoid that.
If you would like a copy of our new brochure, please do drop us a line.