K Fresh case study: documenting change as major egg producer goes free range

K Fresh has been producing eggs for UK consumers for more than 50 years and supplies some of the country’s biggest retailers.

To keep ahead of consumer demands and the needs of major retailers, the East Yorkshire business is in the process of moving from enriched colony egg production to free range production. As part of this change, K Fresh has an ongoing programme of acquiring sites for free-range egg production and going through the planning process.

To aid with the public-facing elements of this transition, we were asked to write some web copy and some FAQs for the K Fresh website and do some photos and short videos for social media, online use, and future press releases.

We visited K Fresh and met with the owners Chris Kirkwood and his son, Tom. We had a brew and a chat and then Nick went away and wrote up the web copy and FAQs – a draft or two later and they were live on the site at http://www.kfresh.co.uk/free-range.html

Dan arranged a date and time with Tom to visit Green Acre Farm, an existing K Fresh free range site. Dan was on site for an hour which was plenty of time to get a set of images and videos to illustrate the work at Green Acre Farm and how the chickens live.

If you need help telling your story, email Dan or Nick or get in touch via our contact page.

By | 2018-03-28T11:38:57+00:00 March 28th, 2018|Categories: Uncategorized|0 Comments

About the Author:

Bought up on the South Downs, Dan maintains his passion for hiking and dog-walking in his adoptive Yorkshire. He often bolts off on a Friday for an impromptu camping trip with his daughter and dog and returns with a ton of breathtaking photos and many tales of getting lost and the resulting serendipitous discoveries. An avid fan of Instagram, Dan is behind the popular @dogwalkdiaries

Leave A Comment