Even in these days of digital and social media, the press release is still a relevant and useful way to distribute your news. But only if it is done well. As former journalists, we’ve been on the end of our fair share or badly written press releases with no news angle. This kind of spam is the quickest way to turn your reporters and editors your brand and your company.
Producing effective press releases takes skill, knowledge and judgement. As a team, we honed our news sense and writing skills in newspaper and magazine newsrooms, and our PR skills at Red Stag Media’s sister brand, The PR Company. Over the years we have placed thousands of stories in print, online, on television and on radio.
Those years of news reporting and of writing press releases have taught us what works and what doesn’t, so we know what it takes to write press releases that will have your company making headlines. From engaging customers, key stakeholders and staff, being written about in quality publications is one of the best endorsements a company can have.
If you want to know more about how we can help, then give us a call on 01430 478553 or email Nick.