DIGITAL STRATEGY
To maximise your digital marketing budget and truly succeed online, you need to be targeting the correct audiences and segments, and invest the correct amount of budget into the the channels that will deliver the maximum return.
The old saying goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Don’t be a business that accepts that mindset.
All digital marketing activity is measurable but it takes real expertise to unearth those valuable answers from the mountains of data and then to build those answers and insights into an actionable plan.
At Red Stag Media, we are data analysts, strategists and channel experts – everything needed to research and build a digital strategy from the ground up.
Analytics
Using Google Analytics, we will find out where your leads and sales are coming from, your most profitable products or services, your best performing channels, the return you’re getting on any advertising spend, how your content is assisting conversion, who your most valuable customer segments are and insights about the conversion funnel.
Armed with this sort of information, we are able to build a strategy which more effectively leverages your best performing channels and targets your most profitable customer segments with your highest value products or services.
CRM Analysis
If you’ve been collecting CRM data for some time, the insights that can be gleaned from it could change your business.
We will analyse your CRM data to unearth insights about your highest value customers, what they buying habits are, how they move through the sales cycle and what the key steps were to them becoming a customer. This sort of data will enable us to target and convert more of this type of customer.
No CRM? We can help you set one set up and integrating with your website, marking activity and sales process.
Online Market and Competitor Analysis
Analysing the market is a crucial part of any digital strategy. With our analysis we will understand how your target customers are searching, he content they’re consuming and the platforms they care about. We will identify trends in your industry and how your competitors are reacting to them online.
When it comes to your competitors, we will find out how they’re driving traffic, what channels they’re leveraging, their best performing content, where they’re getting online coverage and the messaging they’re using to resonate with your target audience.
Activity, Channel and Budget Recommendations
Armed with the knowledge we’ve gathered based on extensive data analysis, we will tell you the channels in which you should invest. We’ll recommend budgets and the approach for each channel.
Of course, we are also able to carry out the activity in these channels on your behalf with our extensive digital PR, content marketing, social media, SEO and paid media services.
Find out more about our channel expertise >>
