With decades of experience as journalists and editors, we know what it takes to secure your brand the coverage it needs. We also offer media training and crisis management PR to help you deal with any situation.
At Red Stag Media, we have a heritage in PR, both in print and online. Our founder and Managing Director Nick Glaves was a journalist, staff writer and editor before he made the move into PR in 2010. He also runs training courses at the College of Media and Publishing and is involved in all the PR activity we carry out for our clients.
Because we have deep sector knowledge of the industries we serve, we’re perfectly positioned to grow your brand through our vast knowledge of the media and the press contacts that matter to your business.
Media Relations – Press Releases
Even in the days of digital and social media, the press release is still a relevant and useful way to distribute your news. But only if it is done well. As former journalists, we’ve been on the end of our fair share of badly written releases with no news angle.
We know what it takes to write press releases that have your company making headlines. From engaging customers, key stakeholders and staff, being written about in quality publications is one of the best endorsements a company can have. We have spent years building up our contacts in the industries we serve to secure you the coverage you need to build your brand.
Media Relations – Interviews and Media Training
Organising interviews is another major part of media relations. Interviews often give journalists the opportunity to delve deeper into a subject. Therefore, interviews can lead to fantastic media coverage but the results depend on how you present yourself and what you say.
We offer media training for all eventualities, whether in print or broadcast, friendly or hostile. We can show you the techniques to ensure that you get the right message across and you deal with any difficult questions effortlessly. We can give you the tools to make sure that whenever you appear in the spotlight, you, your brand and you company shine.
Long Term Storytelling Campaigns
Whether you want to change the perception of your brand or your company is passionate about a particular topic and you want to get the word out to change attitudes at a national level, we can work with you to brainstorm these longer term campaign concepts.
Because we have a full creative offering in-house, we’re able to to support the campaign with creative assets including photography, video, written content and landing pages/micro sites. We’re also able to plan and host any events all on top of securing ongoing media coverage for the campaign.
Crisis Management PR
As a company, we have chosen to work in sectors that can sometimes be controversial. Agriculture, land use, planning and certainly country sports all have their detractors keen on stirring up controversy. These industries though are the ones that we’re passionate about and wish to defend.
When a company has a bad day, it’s vital that the people within it do and say the right thing and we can help you get it right with a robust emergency plan with a PR component to it. We have helped many companies shape their crisis management plans so rest assured you’re in safe hands.