A well-run social media presence can deliver very real, tangible results to your bottom line. Smart companies know that handing over all social media responsibilities to an intern or tacking them onto somebody else’s job description isn’t the way to go.
At Red Stag Media, our social strategies aren’t just about gaining vanity likes, followers and shares. As nice as those things are, our primary focus is engagement with your target market. We use social media to get your message across to your potential clients whether that be a big creative campaign, a hyper focussed engagement strategy or paid advertising with all the targeting and retargeting options available to us.
Here are some of the ways we use social media on behalf of our clients.
To Increase Brand Awareness
Social media is a great way to let people know about your company, products, or services and keep yourself present and front of mind with your potential clients.
With some platforms now almost being pay to play for businesses, we have also become experts at paid amplification and targeting. Regardless of your target customer, we will be able to find them through the options available via the platforms we use. We target them throughout all stages of the buying cycle, delivering to them the content they need to take the next step. We can sync this messaging up with your email marketing platform too in order to deliver a coherent message at all times.
To Build Trust
When it comes to legitimising brands and businesses, social media is powerfully effective. Your website shows people your brand exists, good social media management demonstrates your brand is active.
Social media is also an excellent way to show potential customers that your company is authentic and the trust that builds is incredibly powerful at establishing and building brand loyalty.
To Increase Sales
We recognise that social media activity should make a difference to your bottom line. With our data driven approach, we ensure that all activity can be tied back to your top level business objectives.
As a full service agency, we are able to integrate social media campaigns into other channel activity to ensure an effective and efficient way of working that brings new leads and customers to your business.
To Provide Customer Service
We manage social media profiles for a number of clients so we’re experienced at being there as a first line of customer service, quickly acknowledging receipt of the query, gathering details and then passing them onto the correct person or team.
At the start of the engagement, during the setup and immersion process, we will work with you to understand you company’s approach to customer service, the tone of voice required, any common questions you may want us to answer directly and who the best people or teams are for different types of query.
To Distribute and Promote Content
Social media amplification is a key element to our content marketing activity. Whether we’re promoting a blog post, a case study, a recently released video or any other type of content, we choose the correct platforms to maximise reach and engagement.