As if there hasn’t been enough political turbulence already what with the dreaded B word, now another event looms large on the horizon that is likely to prove every bit as bitter and divisive. But at least the forthcoming general election won’t drag on for year after year, unlike the events that led to it, […]
agriculture
How to get the best from a micro-marketing budget
https://youtu.be/Qni6VnHUuwg Ask Us Anything #2 In this video we discuss the best way to get the best results from a small marketing budget. We’re doing a series of videos answering your questions about PR and marketing. So feel free to ask us any questions you have – it could be something super practical about increasing […]
What is PR and is it just b*******?
https://youtu.be/qTh58BxDEGE Ask Us Anything #1 We’re doing a series of videos answering your questions about PR and marketing, starting with the big one – what exactly is PR and is it just b*******? So let us know if you have a question about anything related to PR and marketing – it could be something super […]
10 ways to tackle the trolls and why your business needs a troll action plan
We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent […]
Even if you’re a marketing manager with an in-house team, an agency can still add value
At Red Stag Media we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. […]
How small businesses and start-ups can get the most from a PR and marketing agency
The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for […]
The truth about the Facebook ‘explore’ feed panic and how it effects you
It came to light recently that Facebook has been running some tests on what it called its “explore” feed, and that sent social media managers everywhere into a mass panic. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that […]
How to reach farmers who aren’t on social media
We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to us concerned their efforts weren’t reaching the decision makers – the more mature farmers who are […]