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agriculture

How farmers use social media and how to target them

August 21, 2017 By Nick Glaves

If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is […]

Filed Under: Agriculture Tagged With: advice, agriculture, business, farming, farms, food producers, livestock, marketing, social media

Seven tips to help you show food provenance

April 19, 2017 By Nick Glaves

Food provenance has never been more important to consumers than it is today. With health and ethical issues featuring highly in buying decisions, specialist food producers, retailers, and brands need to demonstrate provenance quickly and, crucially, in an authentic and truthful way. The good news is that many smaller, artisan producers have a head start […]

Filed Under: Food Tagged With: advice, agriculture, business, farming, food, food producers, food provenance, marketing, pr and marketing, social media

Lapwinggate – Packham wades in (again)

January 10, 2017 By Nick Glaves

As a regular commentator on shooting, you would expect Chris Packham to know something about the subject of which he is so critical. As vice-chairman of the RSBP, you might also expect him to know something about birds. But his latest outburst could cast doubt on that. The BBC wildlife presenter claimed on Twitter, on […]

Filed Under: Countrysports, Fieldsports, Social Media Tagged With: agriculture, Chris Packham, country sports, countrysports, field sports, game shooting, shooting

Sweet Emotion

November 23, 2016 By Nick Glaves

Christmas is fast approaching. We know this not from the coloured lights that festoon the high streets of every town and city – they’re not up yet – nor from the lavishly decorated Christmas trees that brighten the living rooms of the nation, because they’re still growing in some far off, distant forest. No, we […]

Filed Under: Agriculture, Business, Food, PR & Marketing, Social Media Tagged With: Advertising, agency, agriculture, business, Christmas Adverts, farming, John Lewis, M&S, marketing, pr and marketing, Sainsbury, social media

Digital is great, but sometimes print is what you need

October 14, 2016 By Nick Glaves

We love digital at Red Stag Media. In fact, a lot of our time is taken up with creating engaging online content and looking at new ways to make that travel further. There is no doubting the impact digital has had on communications over recent years, but that doesn’t mean everything offline is dead, as […]

Filed Under: Design Tagged With: agency, agriculture, business, copywriting, Design, exhibitions, graphic design, marketing, print, shows

Milking trends to make your content go further

August 24, 2016 By Nick Glaves

The other day I was reading a book on marketing which was fascinating for all the wrong reasons. There was a section on utilising trending topics on social media to make your content travel further, which being our bag rather, I hastily turned to. The author used the example of a marketing manager in charge […]

Filed Under: Agriculture, Digital Marketing, PR & Marketing, Social Media Tagged With: agriculture, business, farming, marketing, pr and marketing, social media, yeo valley

Nutritious PR for both ends of the food chain – Duynie Group case study

August 3, 2016 By Nick Glaves

When Dutch co-products purchaser the Duynie Group entered the British market, the company needed to build its profile quickly to compete with other businesses already established in the sector. The group buys up the co-products resulting from the human food manufacturing and processing industries, such as potato peelings and mashed potato, adds value to them […]

Filed Under: Agriculture, Business, Case Study Tagged With: agriculture, business, duynie group, farming, farms, livestock, media relations, pr and marketing

Harvest shows us how much agriculture has changed in a single generation

July 19, 2016 By Nick Glaves

When I was a lad (I can’t believe I’ve just started a blog with that sentence!) the ripening of the cereal crops brought about an uncontainable excitement. Firstly, it meant an opportunity to get my old .410 out and get stuck into the rabbits that hid among the wheat and barley stalks, and the pigeons […]

Filed Under: Agriculture, Business, PR & Marketing Tagged With: agriculture, business, farming, farms, harvest, marketing, pr, pr and marketing

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