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Milking trends to make your content go further

August 24, 2016 By Nick Glaves

The other day I was reading a book on marketing which was fascinating for all the wrong reasons. There was a section on utilising trending topics on social media to make your content travel further, which being our bag rather, I hastily turned to. The author used the example of a marketing manager in charge […]

Filed Under: Agriculture, Digital Marketing, PR & Marketing, Social Media Tagged With: agriculture, business, farming, marketing, pr and marketing, social media, yeo valley

Nutritious PR for both ends of the food chain – Duynie Group case study

August 3, 2016 By Nick Glaves

When Dutch co-products purchaser the Duynie Group entered the British market, the company needed to build its profile quickly to compete with other businesses already established in the sector. The group buys up the co-products resulting from the human food manufacturing and processing industries, such as potato peelings and mashed potato, adds value to them […]

Filed Under: Agriculture, Business, Case Study Tagged With: agriculture, business, duynie group, farming, farms, livestock, media relations, pr and marketing

Harvest shows us how much agriculture has changed in a single generation

July 19, 2016 By Nick Glaves

When I was a lad (I can’t believe I’ve just started a blog with that sentence!) the ripening of the cereal crops brought about an uncontainable excitement. Firstly, it meant an opportunity to get my old .410 out and get stuck into the rabbits that hid among the wheat and barley stalks, and the pigeons […]

Filed Under: Agriculture, Business, PR & Marketing Tagged With: agriculture, business, farming, farms, harvest, marketing, pr, pr and marketing

Five tips for exhibition stand success

July 19, 2016 By Nick Glaves

Having recently returned from the Livestock Event 2016 and the Great Yorkshire Show, it is clear that the there is a huge appetite for exhibitions among the agricultural industry and associated trades. And rightly so, they are one of the most effective ways of promoting your products and services to new and existing customers, and […]

Filed Under: Agriculture, Business, PR & Marketing Tagged With: advice, agriculture, business, exhibitions, farming, livestock, pr and marketing, rix petroleum, shows

Yes Peas! to more good food marketing

July 12, 2016 By Nick Glaves

This week is Great British Pea Week and sees the inaugural running of the Yes Peas! campaign, designed to raise the profile of this wonderful little legume. And as we’re slap bang in the middle of pea growing country, we couldn’t let it pass without a mention. Based in sprawling flatlands of East Yorkshire, just […]

Filed Under: Agriculture Tagged With: agriculture, business, farming, farms, peas, pr and marketing

UK agriculture: why every producer has a part to play

July 12, 2016 By Nick Glaves

One of the things that I find great about UK agriculture is that it’s very inclusive. From allotment dwellers and smallholders to large-scale farms – no matter how big or small one’s operation is – there is a place for everyone and an important part for everyone to play. Every player’s contribution is vital to […]

Filed Under: Agriculture, Business Tagged With: agriculture, business, farming, farms, livestock, smallholders, smallholdings

How to market your clay pigeon corporate days

July 12, 2016 By Nick Glaves

We all know that clay pigeon corporate days are great for team building and for business networking. And they are a great way for clubs to fill some stands during the week and, of course, attract a few new people to the wonderful world of shooting. As I said – you and me know all […]

Filed Under: Business, Countrysports Tagged With: advice, agency, business, clay pigeon, countrysports, media relations, pr, shooting, social media

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