10 ways to tackle the trolls and why your business needs a troll action plan

By | 2018-03-08T16:21:29+00:00 March 8th, 2018|Categories: social media|Tags: , , , , , , , , |

We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent [...]

Lapwinggate – Packham wades in (again)

By | 2017-04-07T13:01:52+00:00 January 10th, 2017|Categories: Countrysports, Fieldsports, social media|Tags: , , , , , , |

As a regular commentator on shooting, you would expect Chris Packham to know something about the subject of which he is so critical. As vice-chairman of the RSBP, you might also expect him to know something about birds. But his latest outburst could cast doubt on that. The BBC wildlife presenter claimed on Twitter, on Sunday, [...]

Grouse debate a lesson in selecting your audience

By | 2017-11-16T15:48:21+00:00 November 3rd, 2016|Categories: Countrysports, digital marketing, Fieldsports, News, PR & Marketing|Tags: , , , , , , , , , , |

One of the fundamental principles of PR is to choose your audience wisely. Above the line marketing is all well and good if you have the budget for it and your product or service demands such an approach, but most companies need to target a specific audience to get the best returns. For this, you must [...]

It’s the most wonderful time of the year – no, not Christmas: pheasant season

By | 2017-11-16T15:48:21+00:00 September 22nd, 2016|Categories: Countrysports, Fieldsports|Tags: , , , , , , |

It’s the most wonderful time of the year! No, I’m not talking about that bloated excuse for a holiday called Christmas, which is only wonderful if someone buys you some new shooting gear, or a new piece of tweed, which rarely seems to happen nowadays, or at least not to me. I am, of course, talking [...]

Shooting has great story to tell – let’s be proactive in telling it

By | 2018-05-11T08:26:56+00:00 August 25th, 2016|Categories: Countrysports, Fieldsports, PR & Marketing|Tags: , , , , , , , , , , , |

August has been a mixed bag for UK shooting, news-wise. As we have written about before on this blog, grouse shooting could be in danger of becoming the new foxhunting as the Glorious 12th is now an annual feature for most news channels in the way the opening meet has been for years. The antis do [...]

Let’s keep August 12th glorious for many years to come

By | 2017-11-16T15:48:25+00:00 August 12th, 2016|Categories: Countrysports, Fieldsports|Tags: , , , , , , |

  The Glorious 12th is upon us again and over the coming months shooting men and women from all over the world will be heading out on to British moorlands to bag a brace of this speedy little game bird. Even for those shooters who are not heading out today, the date still holds a special [...]