How to reach farmers who aren’t on social media

By | 2017-11-16T15:48:19+00:00 October 5th, 2017|Categories: Agriculture, PR & Marketing|Tags: , , , , , , , , , |

We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to us concerned their efforts weren’t reaching the decision makers – the more mature farmers who are often [...]

How farmers use social media and how to target them

By | 2017-11-16T15:48:19+00:00 August 21st, 2017|Categories: Agriculture|Tags: , , , , , , , , |

If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is [...]

Seven tips to help you show food provenance

By | 2017-11-16T15:48:20+00:00 April 19th, 2017|Categories: Food|Tags: , , , , , , , , , |

Food provenance has never been more important to consumers than it is today. With health and ethical issues featuring highly in buying decisions, specialist food producers, retailers, and brands need to demonstrate provenance quickly and, crucially, in an authentic and truthful way. The good news is that many smaller, artisan producers have a [...]

Sweet Emotion

By | 2016-11-23T17:12:34+00:00 November 23rd, 2016|Categories: Agriculture, Business, Food, PR & Marketing, social media|Tags: , , , , , , , , , , , |

Christmas is fast approaching. We know this not from the coloured lights that festoon the high streets of every town and city – they’re not up yet – nor from the lavishly decorated Christmas trees that brighten the living rooms of the nation, because they’re still growing in some far off, distant forest. No, we know [...]

Milking trends to make your content go further

By | 2017-11-16T15:48:25+00:00 August 24th, 2016|Categories: Agriculture, digital marketing, PR & Marketing, social media|Tags: , , , , , , |

The other day I was reading a book on marketing which was fascinating for all the wrong reasons. There was a section on utilising trending topics on social media to make your content travel further, which being our bag rather, I hastily turned to. The author used the example of a marketing manager in charge of [...]

Nutritious PR for both ends of the food chain – Duynie Group case study

By | 2017-11-16T15:48:25+00:00 August 3rd, 2016|Categories: Agriculture, Business, Case Study|Tags: , , , , , , , |

When Dutch co-products purchaser the Duynie Group entered the British market, the company needed to build its profile quickly to compete with other businesses already established in the sector. The group buys up the co-products resulting from the human food manufacturing and processing industries, such as potato peelings and mashed potato, adds value to them and [...]

Harvest shows us how much agriculture has changed in a single generation

By | 2017-11-16T15:48:26+00:00 July 19th, 2016|Categories: Agriculture, Business, PR & Marketing|Tags: , , , , , , , |

When I was a lad (I can’t believe I’ve just started a blog with that sentence!) the ripening of the cereal crops brought about an uncontainable excitement. Firstly, it meant an opportunity to get my old .410 out and get stuck into the rabbits that hid among the wheat and barley stalks, and the pigeons that [...]

Five tips for exhibition stand success

By | 2017-11-16T15:48:26+00:00 July 19th, 2016|Categories: Agriculture, Business, PR & Marketing|Tags: , , , , , , , , |

Having recently returned from the Livestock Event 2016 and the Great Yorkshire Show, it is clear that the there is a huge appetite for exhibitions among the agricultural industry and associated trades. And rightly so, they are one of the most effective ways of promoting your products and services to new and existing customers, and a [...]

Yes Peas! to more good food marketing

By | 2017-11-16T15:48:26+00:00 July 12th, 2016|Categories: Agriculture|Tags: , , , , , |

This week is Great British Pea Week and sees the inaugural running of the Yes Peas! campaign, designed to raise the profile of this wonderful little legume. And as we’re slap bang in the middle of pea growing country, we couldn’t let it pass without a mention. Based in sprawling flatlands of East Yorkshire, just across [...]

UK agriculture: why every producer has a part to play

By | 2017-11-16T15:48:27+00:00 July 12th, 2016|Categories: Agriculture, Business|Tags: , , , , , , |

One of the things that I find great about UK agriculture is that it’s very inclusive. From allotment dwellers and smallholders to large-scale farms - no matter how big or small one’s operation is - there is a place for everyone and an important part for everyone to play. Every player’s contribution is vital to the [...]