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farming

General Election 2019 – which party is best for the Countryside?

November 12, 2019 By Nick Glaves

general-election-2019-countryside-farming

As if there hasn’t been enough political turbulence already what with the dreaded B word, now another event looms large on the horizon that is likely to prove every bit as bitter and divisive. But at least the forthcoming general election won’t drag on for year after year, unlike the events that led to it, […]

Filed Under: Agriculture, Food, Land Use, News, Politics Tagged With: agriculture, conservative party, countryside, farming, general election, Labour Party, shooting, tory party

How to get the most from the summer show season

July 26, 2018 By Nick Glaves

With scores of businesses heading to Ragley Hall this weekend for the Game Fair, the summer show season is well underway. And with partners desperately looking to find some way of entertaining their holiday kids which doesn’t involved Fortnite, trade stalls can expect a bumper turnout. As a small business, you’re investing both time and […]

Filed Under: Agriculture, Fieldsports, PR & Marketing Tagged With: countrysports, exhibitions, farming, game fair, Red Stag Media, show season

How to reach farmers who aren’t on social media

October 5, 2017 By Nick Glaves

We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to us concerned their efforts weren’t reaching the decision makers – the more mature farmers who are […]

Filed Under: Agriculture, PR & Marketing Tagged With: advice, agriculture, business, farming, farms, livestock, marketing, media relations, pr and marketing, shows

How farmers use social media and how to target them

August 21, 2017 By Nick Glaves

If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is […]

Filed Under: Agriculture Tagged With: advice, agriculture, business, farming, farms, food producers, livestock, marketing, social media

Seven tips to help you show food provenance

April 19, 2017 By Nick Glaves

Food provenance has never been more important to consumers than it is today. With health and ethical issues featuring highly in buying decisions, specialist food producers, retailers, and brands need to demonstrate provenance quickly and, crucially, in an authentic and truthful way. The good news is that many smaller, artisan producers have a head start […]

Filed Under: Food Tagged With: advice, agriculture, business, farming, food, food producers, food provenance, marketing, pr and marketing, social media

Sweet Emotion

November 23, 2016 By Nick Glaves

Christmas is fast approaching. We know this not from the coloured lights that festoon the high streets of every town and city – they’re not up yet – nor from the lavishly decorated Christmas trees that brighten the living rooms of the nation, because they’re still growing in some far off, distant forest. No, we […]

Filed Under: Agriculture, Business, Food, PR & Marketing, Social Media Tagged With: Advertising, agency, agriculture, business, Christmas Adverts, farming, John Lewis, M&S, marketing, pr and marketing, Sainsbury, social media

Milking trends to make your content go further

August 24, 2016 By Nick Glaves

The other day I was reading a book on marketing which was fascinating for all the wrong reasons. There was a section on utilising trending topics on social media to make your content travel further, which being our bag rather, I hastily turned to. The author used the example of a marketing manager in charge […]

Filed Under: Agriculture, Digital Marketing, PR & Marketing, Social Media Tagged With: agriculture, business, farming, marketing, pr and marketing, social media, yeo valley

Nutritious PR for both ends of the food chain – Duynie Group case study

August 3, 2016 By Nick Glaves

When Dutch co-products purchaser the Duynie Group entered the British market, the company needed to build its profile quickly to compete with other businesses already established in the sector. The group buys up the co-products resulting from the human food manufacturing and processing industries, such as potato peelings and mashed potato, adds value to them […]

Filed Under: Agriculture, Business, Case Study Tagged With: agriculture, business, duynie group, farming, farms, livestock, media relations, pr and marketing

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