How to reach farmers who aren’t on social media

By | 2017-11-16T15:48:19+00:00 October 5th, 2017|Categories: Agriculture, PR & Marketing|Tags: , , , , , , , , , |

We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to us concerned their efforts weren’t reaching the decision makers – the more mature farmers who are often [...]

How farmers use social media and how to target them

By | 2017-11-16T15:48:19+00:00 August 21st, 2017|Categories: Agriculture|Tags: , , , , , , , , |

If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is [...]

Nutritious PR for both ends of the food chain – Duynie Group case study

By | 2017-11-16T15:48:25+00:00 August 3rd, 2016|Categories: Agriculture, Business, Case Study|Tags: , , , , , , , |

When Dutch co-products purchaser the Duynie Group entered the British market, the company needed to build its profile quickly to compete with other businesses already established in the sector. The group buys up the co-products resulting from the human food manufacturing and processing industries, such as potato peelings and mashed potato, adds value to them and [...]

Harvest shows us how much agriculture has changed in a single generation

By | 2017-11-16T15:48:26+00:00 July 19th, 2016|Categories: Agriculture, Business, PR & Marketing|Tags: , , , , , , , |

When I was a lad (I can’t believe I’ve just started a blog with that sentence!) the ripening of the cereal crops brought about an uncontainable excitement. Firstly, it meant an opportunity to get my old .410 out and get stuck into the rabbits that hid among the wheat and barley stalks, and the pigeons that [...]

Yes Peas! to more good food marketing

By | 2017-11-16T15:48:26+00:00 July 12th, 2016|Categories: Agriculture|Tags: , , , , , |

This week is Great British Pea Week and sees the inaugural running of the Yes Peas! campaign, designed to raise the profile of this wonderful little legume. And as we’re slap bang in the middle of pea growing country, we couldn’t let it pass without a mention. Based in sprawling flatlands of East Yorkshire, just across [...]

UK agriculture: why every producer has a part to play

By | 2017-11-16T15:48:27+00:00 July 12th, 2016|Categories: Agriculture, Business|Tags: , , , , , , |

One of the things that I find great about UK agriculture is that it’s very inclusive. From allotment dwellers and smallholders to large-scale farms - no matter how big or small one’s operation is - there is a place for everyone and an important part for everyone to play. Every player’s contribution is vital to the [...]

Why we’re launching a rural business – even with all the uncertainty following Brexit

By | 2017-11-16T15:48:27+00:00 July 5th, 2016|Categories: Agriculture, Countrysports, News|Tags: , , , , , , , |

Launching a company that specialises in working with rural sector businesses in the wake of Brexit could be considered a foolish move. Wherever the leave vote eventually takes us, its first consequence is uncertainty and limbo as some politicians seek to reassure farmers and rural communities their businesses and way of life will be unaffected, while [...]

Rix Petroleum – media relations for the country set

By | 2017-11-16T15:48:27+00:00 July 5th, 2016|Categories: Agriculture, Case Study|Tags: , , , , , , , , , |

Like many companies serving the agriculture sector, Rix Petroleum’s annual business cycle is governed by the seasons. The company is one of the UK’s leading independent fuel suppliers serving rural businesses and residents from Scotland down to Essex, ensuring farms are kept running and homes are kept warm. We have been retained by Rix Petroleum for [...]

What makes the Great Yorkshire Show so great

By | 2016-07-11T08:29:30+00:00 June 23rd, 2016|Categories: Agriculture|Tags: , , , , , , |

There are many things great about Yorkshire – Yorkshire Tea, Yorkshire Pudding, the Moors, the Dales, the Wolds, the coast, the list is literally endless. Being unashamedly passionate about country life and all things related - and being a Yorkshire-based business - one of our favourite events is, of course, the Great Yorkshire Show. I know [...]