What is PR and is it just b*******?

By | 2018-05-21T15:47:04+00:00 April 23rd, 2018|Categories: PR & Marketing|Tags: , , , , , , , , , , , |

Ask Us Anything #1 We're doing a series of videos answering your questions about PR and marketing, starting with the big one - what exactly is PR and is it just b*******? So let us know if you have a question about anything related to PR and marketing - [...]

10 ways to tackle the trolls and why your business needs a troll action plan

By | 2018-03-08T16:21:29+00:00 March 8th, 2018|Categories: social media|Tags: , , , , , , , , |

We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent [...]

Even if you’re a marketing manager with an in-house team, an agency can still add value

By | 2018-02-12T16:42:42+00:00 February 12th, 2018|Categories: Business, PR & Marketing|Tags: , , , , , , , |

At Red Stag Media we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. [...]

How small businesses and start-ups can get the most from a PR and marketing agency

By | 2018-02-12T16:18:38+00:00 February 12th, 2018|Categories: Business, PR & Marketing|Tags: , , , , , , , , , , , |

The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for [...]

The truth about the Facebook ‘explore’ feed panic and how it effects you

By | 2017-11-22T15:52:50+00:00 November 22nd, 2017|Categories: Agriculture, Business, Countrysports, Fieldsports, PR & Marketing, social media|Tags: , , , , , |

It came to light recently that Facebook has been running some tests on what it called its “explore” feed, and that sent social media managers everywhere into a mass panic. In a nutshell, the "explore' feed currently sits at the bottom of your menu and features content from pages you don't follow. Facebook curates that [...]

Lapwinggate – Packham wades in (again)

By | 2017-04-07T13:01:52+00:00 January 10th, 2017|Categories: Countrysports, Fieldsports, social media|Tags: , , , , , , |

As a regular commentator on shooting, you would expect Chris Packham to know something about the subject of which he is so critical. As vice-chairman of the RSBP, you might also expect him to know something about birds. But his latest outburst could cast doubt on that. The BBC wildlife presenter claimed on Twitter, on Sunday, [...]

It’s the most wonderful time of the year – no, not Christmas: pheasant season

By | 2017-11-16T15:48:21+00:00 September 22nd, 2016|Categories: Countrysports, Fieldsports|Tags: , , , , , , |

It’s the most wonderful time of the year! No, I’m not talking about that bloated excuse for a holiday called Christmas, which is only wonderful if someone buys you some new shooting gear, or a new piece of tweed, which rarely seems to happen nowadays, or at least not to me. I am, of course, talking [...]

Why video is perfect to market your shoot

By | 2017-11-16T15:48:22+00:00 September 8th, 2016|Categories: Countrysports, Fieldsports, PR, PR & Marketing, social media, Videos|Tags: , , , , , , , |

A great deal of the pleasure derived from game shooting comes from the surroundings we are lucky enough to find ourselves in. The British countryside has everything; craggy fells and dales, heather moorland, Constable-esque rolling farmland and vast expanses of wilderness. Whatever landscape takes your fancy, you will find it on this sceptred isle. And it [...]

Shooting has great story to tell – let’s be proactive in telling it

By | 2018-05-11T08:26:56+00:00 August 25th, 2016|Categories: Countrysports, Fieldsports, PR & Marketing|Tags: , , , , , , , , , , , |

August has been a mixed bag for UK shooting, news-wise. As we have written about before on this blog, grouse shooting could be in danger of becoming the new foxhunting as the Glorious 12th is now an annual feature for most news channels in the way the opening meet has been for years. The antis do [...]

Let’s keep August 12th glorious for many years to come

By | 2017-11-16T15:48:25+00:00 August 12th, 2016|Categories: Countrysports, Fieldsports|Tags: , , , , , , |

  The Glorious 12th is upon us again and over the coming months shooting men and women from all over the world will be heading out on to British moorlands to bag a brace of this speedy little game bird. Even for those shooters who are not heading out today, the date still holds a special [...]