Until a couple of weeks ago, I hadn’t given Welsh Labour a great deal of consideration. There was little reason to, I don’t live in Wales for a start, and I don’t share their political ideals. But when they decided to ignore all the evidence of Natural Resources Wales (NRW) review into the use of […]
game shooting
Lapwinggate – Packham wades in (again)
As a regular commentator on shooting, you would expect Chris Packham to know something about the subject of which he is so critical. As vice-chairman of the RSBP, you might also expect him to know something about birds. But his latest outburst could cast doubt on that. The BBC wildlife presenter claimed on Twitter, on […]
Grouse debate a lesson in selecting your audience
One of the fundamental principles of PR is to choose your audience wisely. Above the line marketing is all well and good if you have the budget for it and your product or service demands such an approach, but most companies need to target a specific audience to get the best returns. For this, you […]
It’s the most wonderful time of the year – no, not Christmas: pheasant season
It’s the most wonderful time of the year! No, I’m not talking about that bloated excuse for a holiday called Christmas, which is only wonderful if someone buys you some new shooting gear, or a new piece of tweed, which rarely seems to happen nowadays, or at least not to me. I am, of course, […]
Why video is perfect to market your shoot
A great deal of the pleasure derived from game shooting comes from the surroundings we are lucky enough to find ourselves in. The British countryside has everything; craggy fells and dales, heather moorland, Constable-esque rolling farmland and vast expanses of wilderness. Whatever landscape takes your fancy, you will find it on this sceptred isle. And […]