How to get the best from a micro-marketing budget

By | 2018-05-21T15:45:40+00:00 May 21st, 2018|Categories: PR & Marketing|Tags: , , , , , , , |

Ask Us Anything #2 In this video we discuss the best way to get the best results from a small marketing budget. We're doing a series of videos answering your questions about PR and marketing. So feel free to ask us any questions you have - it could be [...]

What is PR and is it just b*******?

By | 2018-05-21T15:47:04+00:00 April 23rd, 2018|Categories: PR & Marketing|Tags: , , , , , , , , , , , |

Ask Us Anything #1 We're doing a series of videos answering your questions about PR and marketing, starting with the big one - what exactly is PR and is it just b*******? So let us know if you have a question about anything related to PR and marketing - [...]

Even if you’re a marketing manager with an in-house team, an agency can still add value

By | 2018-02-12T16:42:42+00:00 February 12th, 2018|Categories: Business, PR & Marketing|Tags: , , , , , , , |

At Red Stag Media we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. [...]

How small businesses and start-ups can get the most from a PR and marketing agency

By | 2018-02-12T16:18:38+00:00 February 12th, 2018|Categories: Business, PR & Marketing|Tags: , , , , , , , , , , , |

The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for [...]

How to reach farmers who aren’t on social media

By | 2017-11-16T15:48:19+00:00 October 5th, 2017|Categories: Agriculture, PR & Marketing|Tags: , , , , , , , , , |

We had an interesting enquiry recently from a company in the agricultural machinery sector. The company is young and innovative, and is naturally active online. It achieves decent engagement from younger farmers via social media. But they came to us concerned their efforts weren’t reaching the decision makers – the more mature farmers who are often [...]

How farmers use social media and how to target them

By | 2017-11-16T15:48:19+00:00 August 21st, 2017|Categories: Agriculture|Tags: , , , , , , , , |

If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is [...]

Unlocking the power of Facebook for your food business – part 2

By | 2017-11-16T15:48:20+00:00 June 1st, 2017|Categories: Food|Tags: , , , , , , |

As we covered in part 1, Facebook marketing is an incredibly powerful and precise tool for your agriculture or food business. It can deliver a high volume of relevant potential customers to your website or landing page at a very low cost. In part 2, we are going to jump straight back in [...]

Unlocking the power of Facebook for your food business – part 1

By | 2017-11-16T15:48:20+00:00 May 18th, 2017|Categories: Food, social media|Tags: , , , , , , |

Facebook is the perfect precision marketing tool for your food business and is capable of delivering a high volume of potential customers to your website. Unlocking its power gives you access to the most advanced targeting system in marketing and advertising. The cost is very low (literally a few pence per result) and [...]

5 reasons why your video marketing failed

By | 2017-11-16T15:48:20+00:00 April 27th, 2017|Categories: Videos|Tags: , , , , , , , |

In less than three minutes, our creative director Dan talks through five of the most common reasons why video marketing sometimes fail and also outlines what you can do differently to get better results. Video transcription Hi there. I’m Dan and I’m very passionate about video marketing. I talk to a lot of businesses about [...]

Seven tips to help you show food provenance

By | 2017-11-16T15:48:20+00:00 April 19th, 2017|Categories: Food|Tags: , , , , , , , , , |

Food provenance has never been more important to consumers than it is today. With health and ethical issues featuring highly in buying decisions, specialist food producers, retailers, and brands need to demonstrate provenance quickly and, crucially, in an authentic and truthful way. The good news is that many smaller, artisan producers have a [...]