The other day I was reading a book on marketing which was fascinating for all the wrong reasons. There was a section on utilising trending topics on social media to make your content travel further, which being our bag rather, I hastily turned to. The author used the example of a marketing manager in charge […]
pr and marketing
Nutritious PR for both ends of the food chain – Duynie Group case study
When Dutch co-products purchaser the Duynie Group entered the British market, the company needed to build its profile quickly to compete with other businesses already established in the sector. The group buys up the co-products resulting from the human food manufacturing and processing industries, such as potato peelings and mashed potato, adds value to them […]
Harvest shows us how much agriculture has changed in a single generation
When I was a lad (I can’t believe I’ve just started a blog with that sentence!) the ripening of the cereal crops brought about an uncontainable excitement. Firstly, it meant an opportunity to get my old .410 out and get stuck into the rabbits that hid among the wheat and barley stalks, and the pigeons […]
Five tips for exhibition stand success
Having recently returned from the Livestock Event 2016 and the Great Yorkshire Show, it is clear that the there is a huge appetite for exhibitions among the agricultural industry and associated trades. And rightly so, they are one of the most effective ways of promoting your products and services to new and existing customers, and […]
Yes Peas! to more good food marketing
This week is Great British Pea Week and sees the inaugural running of the Yes Peas! campaign, designed to raise the profile of this wonderful little legume. And as we’re slap bang in the middle of pea growing country, we couldn’t let it pass without a mention. Based in sprawling flatlands of East Yorkshire, just […]
Why pigeon shooting is a lot like marketing
Marketing is a bit like pigeon shooting. Okay, bear with me on this one – it’s not just an excuse I use when I fancy a day in the hide rather than a day in the office. Although that’s something I often do fancy, sadly, it rarely comes to pass. But I digress. You see, […]