How to get the best from a micro-marketing budget

By | 2018-05-21T15:45:40+00:00 May 21st, 2018|Categories: PR & Marketing|Tags: , , , , , , , |

Ask Us Anything #2 In this video we discuss the best way to get the best results from a small marketing budget. We're doing a series of videos answering your questions about PR and marketing. So feel free to ask us any questions you have - it could be [...]

What is PR and is it just b*******?

By | 2018-05-21T15:47:04+00:00 April 23rd, 2018|Categories: PR & Marketing|Tags: , , , , , , , , , , , |

Ask Us Anything #1 We're doing a series of videos answering your questions about PR and marketing, starting with the big one - what exactly is PR and is it just b*******? So let us know if you have a question about anything related to PR and marketing - [...]

10 ways to tackle the trolls and why your business needs a troll action plan

By | 2018-03-08T16:21:29+00:00 March 8th, 2018|Categories: social media|Tags: , , , , , , , , |

We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent [...]

Even if you’re a marketing manager with an in-house team, an agency can still add value

By | 2018-02-12T16:42:42+00:00 February 12th, 2018|Categories: Business, PR & Marketing|Tags: , , , , , , , |

At Red Stag Media we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. [...]

How small businesses and start-ups can get the most from a PR and marketing agency

By | 2018-02-12T16:18:38+00:00 February 12th, 2018|Categories: Business, PR & Marketing|Tags: , , , , , , , , , , , |

The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for [...]

5 reasons why your video marketing failed

By | 2017-11-16T15:48:20+00:00 April 27th, 2017|Categories: Videos|Tags: , , , , , , , |

In less than three minutes, our creative director Dan talks through five of the most common reasons why video marketing sometimes fail and also outlines what you can do differently to get better results. Video transcription Hi there. I’m Dan and I’m very passionate about video marketing. I talk to a lot of businesses about [...]

Why your business needs video marketing

By | 2017-11-16T15:48:21+00:00 April 7th, 2017|Categories: Videos|Tags: , , , , , , |

If you've clicked through for this video, then I’m guessing your company falls into one of two categories.  Either you are curious about video marketing, having not done any before OR, maybe, your company has tried video before and it’s not quite worked out. If that’s you, don’t worry - video marketing is definitely worth [...]

Grouse debate a lesson in selecting your audience

By | 2017-11-16T15:48:21+00:00 November 3rd, 2016|Categories: Countrysports, digital marketing, Fieldsports, News, PR & Marketing|Tags: , , , , , , , , , , |

One of the fundamental principles of PR is to choose your audience wisely. Above the line marketing is all well and good if you have the budget for it and your product or service demands such an approach, but most companies need to target a specific audience to get the best returns. For this, you must [...]

Shooting has great story to tell – let’s be proactive in telling it

By | 2018-05-11T08:26:56+00:00 August 25th, 2016|Categories: Countrysports, Fieldsports, PR & Marketing|Tags: , , , , , , , , , , , |

August has been a mixed bag for UK shooting, news-wise. As we have written about before on this blog, grouse shooting could be in danger of becoming the new foxhunting as the Glorious 12th is now an annual feature for most news channels in the way the opening meet has been for years. The antis do [...]

How we helped get approval for city centre power station

By | 2017-11-16T15:48:22+00:00 August 24th, 2016|Categories: Business, Case Study, land use, planning|Tags: , , , , , , |

When civil engineering company Spencer Ltd decided to build a renewable power station near Hull city centre, they needed a comms partner with experience in planning application PR who could ensure essential messages about the development would not be polluted with mistruth or rumour. To avoid this situation developing, we were appointed to manage the public [...]