Ask Us Anything #2 In this video we discuss the best way to get the best results from a small marketing budget. We're doing a series of videos answering your questions about PR and marketing. So feel free to ask us any questions you have - it could be [...]
Ask Us Anything #1 We're doing a series of videos answering your questions about PR and marketing, starting with the big one - what exactly is PR and is it just b*******? So let us know if you have a question about anything related to PR and marketing - [...]
We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent [...]
At Red Stag Media we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. [...]
The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for [...]
In less than three minutes, our creative director Dan talks through five of the most common reasons why video marketing sometimes fail and also outlines what you can do differently to get better results. Video transcription Hi there. I’m Dan and I’m very passionate about video marketing. I talk to a lot of businesses about [...]
If you've clicked through for this video, then I’m guessing your company falls into one of two categories. Either you are curious about video marketing, having not done any before OR, maybe, your company has tried video before and it’s not quite worked out. If that’s you, don’t worry - video marketing is definitely worth [...]
One of the fundamental principles of PR is to choose your audience wisely. Above the line marketing is all well and good if you have the budget for it and your product or service demands such an approach, but most companies need to target a specific audience to get the best returns. For this, you must [...]
August has been a mixed bag for UK shooting, news-wise. As we have written about before on this blog, grouse shooting could be in danger of becoming the new foxhunting as the Glorious 12th is now an annual feature for most news channels in the way the opening meet has been for years. The antis do [...]
When civil engineering company Spencer Ltd decided to build a renewable power station near Hull city centre, they needed a comms partner with experience in planning application PR who could ensure essential messages about the development would not be polluted with mistruth or rumour. To avoid this situation developing, we were appointed to manage the public [...]
