Time to reflect as shooting season draws to a close

By | 2019-01-29T15:06:15+00:00 January 29th, 2019|Categories: Uncategorized|Tags: , , , , , , , |

As another shooting season draws to a close, it’s important to take a moment to reflect on the months just passed and those that lie ahead. Personally, it has been my least successful shooting season to date. With family and work commitments taking precedence, pre-season practice was all but non-existent and this, unsurprisingly, translated into a [...]

Thoughts on Welsh Labour and Game Shooting

By | 2018-07-24T10:29:03+00:00 July 24th, 2018|Categories: Countrysports, Fieldsports, News|Tags: , , , , , , , , |

Until a couple of weeks ago, I hadn’t given Welsh Labour a great deal of consideration. There was little reason to, I don’t live in Wales for a start, and I don’t share their political ideals. But when they decided to ignore all the evidence of Natural Resources Wales (NRW) review into the use of [...]

Lapwinggate – Packham wades in (again)

By | 2017-04-07T13:01:52+00:00 January 10th, 2017|Categories: Countrysports, Fieldsports, social media|Tags: , , , , , , |

As a regular commentator on shooting, you would expect Chris Packham to know something about the subject of which he is so critical. As vice-chairman of the RSBP, you might also expect him to know something about birds. But his latest outburst could cast doubt on that. The BBC wildlife presenter claimed on Twitter, on Sunday, [...]

Grouse debate a lesson in selecting your audience

By | 2017-11-16T15:48:21+00:00 November 3rd, 2016|Categories: Countrysports, digital marketing, Fieldsports, News, PR & Marketing|Tags: , , , , , , , , , , |

One of the fundamental principles of PR is to choose your audience wisely. Above the line marketing is all well and good if you have the budget for it and your product or service demands such an approach, but most companies need to target a specific audience to get the best returns. For this, you must [...]

It’s the most wonderful time of the year – no, not Christmas: pheasant season

By | 2017-11-16T15:48:21+00:00 September 22nd, 2016|Categories: Countrysports, Fieldsports|Tags: , , , , , , |

It’s the most wonderful time of the year! No, I’m not talking about that bloated excuse for a holiday called Christmas, which is only wonderful if someone buys you some new shooting gear, or a new piece of tweed, which rarely seems to happen nowadays, or at least not to me. I am, of course, talking [...]

Shooting has great story to tell – let’s be proactive in telling it

By | 2018-05-11T08:26:56+00:00 August 25th, 2016|Categories: Countrysports, Fieldsports, PR & Marketing|Tags: , , , , , , , , , , , |

August has been a mixed bag for UK shooting, news-wise. As we have written about before on this blog, grouse shooting could be in danger of becoming the new foxhunting as the Glorious 12th is now an annual feature for most news channels in the way the opening meet has been for years. The antis do [...]

Let’s keep August 12th glorious for many years to come

By | 2017-11-16T15:48:25+00:00 August 12th, 2016|Categories: Countrysports, Fieldsports|Tags: , , , , , , |

  The Glorious 12th is upon us again and over the coming months shooting men and women from all over the world will be heading out on to British moorlands to bag a brace of this speedy little game bird. Even for those shooters who are not heading out today, the date still holds a special [...]

What we can learn from gunmakers on Instagram

By | 2017-11-16T15:48:26+00:00 July 13th, 2016|Categories: Countrysports, digital marketing, social media|Tags: , , , , , , , |

Unless you’ve just got back from a five-year trip to Mars, you’ll know that the social platform de jour is the seemingly unstoppable Instagram. The number of IG registered users currently stands at 300 million, with 60 million photos being shared each day. It offers all the best bits of Twitter and Facebook and Pinterest and [...]

Why pigeon shooting is a lot like marketing

By | 2017-11-16T15:48:26+00:00 July 12th, 2016|Categories: Countrysports, PR & Marketing|Tags: , , , , , , , |

Marketing is a bit like pigeon shooting. Okay, bear with me on this one - it’s not just an excuse I use when I fancy a day in the hide rather than a day in the office. Although that’s something I often do fancy, sadly, it rarely comes to pass. But I digress. You see, anyone [...]

How to market your clay pigeon corporate days

By | 2017-11-16T15:48:27+00:00 July 12th, 2016|Categories: Business, Countrysports|Tags: , , , , , , , , |

We all know that clay pigeon corporate days are great for team building and for business networking. And they are a great way for clubs to fill some stands during the week and, of course, attract a few new people to the wonderful world of shooting. As I said – you and me know all that, [...]