How to get the best from a micro-marketing budget

By | 2018-05-21T15:45:40+00:00 May 21st, 2018|Categories: PR & Marketing|Tags: , , , , , , , |

Ask Us Anything #2 In this video we discuss the best way to get the best results from a small marketing budget. We're doing a series of videos answering your questions about PR and marketing. So feel free to ask us any questions you have - it could be [...]

10 ways to tackle the trolls and why your business needs a troll action plan

By | 2018-03-08T16:21:29+00:00 March 8th, 2018|Categories: social media|Tags: , , , , , , , , |

We’ve written about tackling online trolls before, but with the rise of militant veganism showing no signs of abating, we thought it was a topic worth revisiting. Anyone involved in the animal and land-based industries is a potential target for activists, and every week seems to bring more headlines about direct action, intimidation and violent [...]

Facebook makes drastic changes to the News Feed that WILL impact on your brand page

By | 2018-01-12T10:42:34+00:00 January 12th, 2018|Categories: social media|Tags: , , , , , |

Facebook is making a major change to the News Feed that will show users more content from friends and family and less from brand and company pages. In last night’s announcement, CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. This change could have huge implications [...]

The truth about the Facebook ‘explore’ feed panic and how it effects you

By | 2017-11-22T15:52:50+00:00 November 22nd, 2017|Categories: Agriculture, Business, Countrysports, Fieldsports, PR & Marketing, social media|Tags: , , , , , |

It came to light recently that Facebook has been running some tests on what it called its “explore” feed, and that sent social media managers everywhere into a mass panic. In a nutshell, the "explore' feed currently sits at the bottom of your menu and features content from pages you don't follow. Facebook curates that [...]

How farmers use social media and how to target them

By | 2017-11-16T15:48:19+00:00 August 21st, 2017|Categories: Agriculture|Tags: , , , , , , , , |

If your agribusiness serves farmers, then you need to understand how they use social media to maximise the effectiveness of any of your campaigns. But how many farmers use social media? Well, that depends on what you read. There are lots of stats out there and they vary widely, so establishing an accurate picture is [...]

Unlocking the power of Facebook for your food business – part 2

By | 2017-11-16T15:48:20+00:00 June 1st, 2017|Categories: Food|Tags: , , , , , , |

As we covered in part 1, Facebook marketing is an incredibly powerful and precise tool for your agriculture or food business. It can deliver a high volume of relevant potential customers to your website or landing page at a very low cost. In part 2, we are going to jump straight back in [...]

Unlocking the power of Facebook for your food business – part 1

By | 2017-11-16T15:48:20+00:00 May 18th, 2017|Categories: Food, social media|Tags: , , , , , , |

Facebook is the perfect precision marketing tool for your food business and is capable of delivering a high volume of potential customers to your website. Unlocking its power gives you access to the most advanced targeting system in marketing and advertising. The cost is very low (literally a few pence per result) and [...]

5 reasons why your video marketing failed

By | 2017-11-16T15:48:20+00:00 April 27th, 2017|Categories: Videos|Tags: , , , , , , , |

In less than three minutes, our creative director Dan talks through five of the most common reasons why video marketing sometimes fail and also outlines what you can do differently to get better results. Video transcription Hi there. I’m Dan and I’m very passionate about video marketing. I talk to a lot of businesses about [...]

Seven tips to help you show food provenance

By | 2017-11-16T15:48:20+00:00 April 19th, 2017|Categories: Food|Tags: , , , , , , , , , |

Food provenance has never been more important to consumers than it is today. With health and ethical issues featuring highly in buying decisions, specialist food producers, retailers, and brands need to demonstrate provenance quickly and, crucially, in an authentic and truthful way. The good news is that many smaller, artisan producers have a [...]

Why your business needs video marketing

By | 2017-11-16T15:48:21+00:00 April 7th, 2017|Categories: Videos|Tags: , , , , , , |

If you've clicked through for this video, then I’m guessing your company falls into one of two categories.  Either you are curious about video marketing, having not done any before OR, maybe, your company has tried video before and it’s not quite worked out. If that’s you, don’t worry - video marketing is definitely worth [...]