A great deal of the pleasure derived from game shooting comes from the surroundings we are lucky enough to find ourselves in. The British countryside has everything; craggy fells and dales, heather moorland, Constable-esque rolling farmland and vast expanses of wilderness. Whatever landscape takes your fancy, you will find it on this sceptred isle.
And it is for that reason many estates and sporting agencies have turned on to video as a way to market their shoot. The enduring beauty of the British countryside is an internationally recognised asset, and it plays such an important part in the experience of a day’s shooting that not to leverage it is to miss a great opportunity.
Video marketing has been made all the more simple by domineering websites such as YouTube, which enables users to broadcast their own content. Type game shooting into YouTube’s search function and more than 3,000,000 results are returned. The top videos have had tens of thousands of views, proving that shooting is alive and well on online with people watching, liking, commenting and sharing the best quality content.
This is, of course, and blessing and a curse. If you have a free moment in the office then bringing up your favourite video on high pheasants is a great way to fill it. The problem comes when you surface and hour and a half later after having watch 20 fascinating videos taking in everything from driven boar shooting to a 20-minute review of a gun you neither need nor will ever purchase. It is not conducive to productivity!
But like it or loathe it, you cannot deny YouTube’s popularity and relevance as a marketing platform. According to a Brandwatch post from June this year, 300 hours of video are uploaded to the site each minute and 3.25 billion hours of video are watched every month. On average there are 1,000,000,000 mobile video views per day. That is a huge amount of video viewing, and a huge opportunity for brands and marketers.
Of course, the value of video isn’t restricted just to game shooting. Searches for ‘how to’ videos are growing 70 per cent each year, giving shooting instructors, gun makes and gunsmiths a great opportunity to add value to their offline services. Shooting grounds can make excellent use of video to demonstrate trap layout, clubhouse hospitality facilities, shops, as well as promoting corporate days and other events they might be hosting. It all makes great content for your own website and for YouTube and Vimeo.
As video marketing becomes the norm, those who fail to exploit the trend will lose out. But shooting, particularly game shooting, is in a better position than most to leverage it because, when it comes to the beauty of the British countryside, an old adage remains – a picture paints a thousand words. When those pictures are moving you have the opportunity to create something truly special.
So with the pheasant season just over three weeks away, now is the perfect time to consider creating a video to demonstrate the unique beauty and romance of your shoot, capturing in moving images what can be so difficult to do in words.
Red Stag Media are experts in creating inspiring visual media, so if you would like us to help you, don’t hesitate to drop us a line.