If you’ve clicked through for this video, then I’m guessing your company falls into one of two categories. Either you are curious about video marketing, having not done any before OR, maybe, your company has tried video before and it’s not quite worked out. If that’s you, don’t worry – video marketing is definitely worth another look.
Video can bring huge benefits to your business – and it doesn’t need to be onerous or expensive. This video is only about two minutes long. It took 15 minutes to set up and less than 15 minutes to record all the necessary parts. If you want more info about video marketing, drop a message to our creative director, Dan.
Hi there. I’m Dan and today I want to talk to you about video marketing and how it can help your business.
Video consumption is huge – a third of all online activity is spent watching video. A THIRD!! It’s predicted that by the end of this year, online video will account for 74% of all online traffic. So if you want your business to look relevant, video is an absolute must.
Four times as many people would rather watch a video about a product or service than read about it.
And that’s a huge opportunity for you, especially if your rivals aren’t using video. Imagine a consumer searching for a product online and your product is in the top two results along with Brand X. Brand X has a just web page and some pictures, but you’ve got a video. You are four times more likely to get that consumer’s click and, therefore, the order.
Video is great for email marketing – put the word VIDEO in an email subject line and you will boost your open rates by 19%. And if you put a video in your email, you will increase your click-through rates by 200-300%.
Videos help leads convert – 90% of users say that videos are a helpful part of the decision-making process. And 64% of users say they are more likely to buy a product online after watching a video.
And please … don’t make the mistake of thinking video is just a B2C thing. It’s great for B2B with 75% of executives watching work-related videos on business websites at least once a week.
50% of executives look for more information after seeing a video about a particular product or service. And 54% of senior execs share work related videos with colleagues weekly.
If you needed any more convincing that video is worth exploring, ask yourself this … of the last 5 things you shared online with someone, how many were videos?